Product Marketing Manager, Organic Social, Ads Marketing, Global

About the role

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Responsibilities

• Lead the social calendar and end-to-end publishing process for global Google Ads campaigns. Support integrated global moments, adapting core narratives across social platforms to maximize audience engagement, reach, and flawless campaign delivery.
• Elevate our creative by writing incredibly sharp threads, directing short-form videos, and experimenting with innovative AI-powered visual formats.
• Partner strategically with PMMs, designers, and PR teams to translate complex product narratives into high-performing social assets, including videos and infographics.
• Collaborate with multiple internal teams to routinely test story angles, iterate on creative templates, and ensure all content strictly meets platform best practices.
• Monitor our active social ecosystem to proactively identify emerging trends and engagement opportunities, allowing Google Ads to participate in relevant industry conversations.