Product Marketing Manager, Social Marketing

Key job responsibilities

• Develop social-first creative concepts and assets that are visually consistent, culturally relevant, and aligned with Social Marketing’s brand guidelines.
• Monitor social and cultural trends, surfacing opportunities for the marketing team to engage customers through timely, high-relevance content.
• Partner with creator teams to support creator-led advertising programs, helping translate creator content into scalable social campaigns that align with customer needs and business goals.
• Manage the end-to-end creative workflow for assigned projects, from brief development through final delivery, ensuring assets are delivered on time, on spec, and within brand standards.
• Work closely with Merchandising, Creator Programs, Product Marketing, and Marketing teams to align creative output with campaign goals and customer needs.
• Track and report on creative performance to identify learnings, inform optimization, and improve future campaign execution.
• Build and maintain scalable creative templates, guidelines, and toolkits that help the team move quickly across seasonal, tentpole, and trend-driven moments.

Basic Qualifications

• Bachelor's degree
• 2+ years of professional non-internship marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience in social content creation

Preferred Qualifications

• Experience with onsite marketing, lifecycle marketing and digital advertising
• Experience managing creative workflows using project management tools
• Familiarity with paid social advertising
• Knowledge of creator economy trends and influencer marketing best practices
• Ability to thrive in ambiguous, fast-moving environments with competing priorities
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.