Social Growth Product Marketing Manager, Ads Marketing

About the role

As the Product Marketing Manager of Social Growth Marketing, you will be a critical driver of business growth for Google Ads. You will be responsible for developing and executing a sophisticated social media strategy that amplifies our most successful content, key decision-makers at the world's largest brands and agencies, and generates a predictable pipeline of high-quality leads for our sales teams. You will own the social go-to-market execution and will be responsible for optimizing our campaigns for maximum business impact. This role requires a data-driven leader with an understanding of paid social platforms, a commitment to performance marketing, and an ability to build and scale lead generation programs that deliver measurable results.

Minimum qualifications

• Bachelor’s degree or equivalent practical experience.
• 6 years of experience in product marketing, social media strategy, or digital advertising.
• Experience utilizing social media management platforms (e.g., Sprinklr or Brandwatch).

Preferred qualifications

• Deep experience managing content-calendars, balancing frequency/cadence of content, ensuring seamless-scheduling and manual execution when needed.
• Expert-level understanding of social platforms, with a deep knowledge of targeting, bidding strategies, performance measurement, and best practices.
• Ability to define and track key business metrics, analyze data, and translate insights into actionable strategies and creative opportunities.
• Strong written-communication skills and a portfolio demonstrating the ability to turn technical product concepts into engaging social content.
• Proven track record of developing and executing successful social strategies that have a direct and measurable impact on the business.

About the job

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Develop and lead the end-to-end social-media strategy for Google Ads across LinkedIn, YouTube and emerging platforms. Partner with cross-functional teams to create "social-first" launch moments for new AI-powered features and advertising tools.
• Drive a "community-first" approach by leading and executing a comprehensive community-management strategy designed to boost-engagement and brand loyalty.
• Utilize social-listening to identify opportunities to inform briefs and creative optimization recommendations. Collaborate with creatives and agencies to produce social-first video, infographics, and thought-leadership assets that drive the engagement.
• Optimize content performance for the Key Performance Indicators (KPIs): social reach and engagement. Use social-listening tools and platform-analytics for regular organic-reporting, engaged-analysis and identify content-optimization learnings.
• Partner with paid media teams to build, and scale a paid social lead-generation engine.

Pay

US: $141000 - $206000 (USD) + 15% bonus target + equity + benefits

Schedule

Not specified

Benefits

Not specified

Equal Opportunity Employer

Google is an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.

Application Instructions

To apply, please visit our careers page and complete the application process.