Product Marketing Manager, Onsite & AI Marketing Lead WW International and Prime Shopping

About the role

We are looking for a Product Marketing Manager (PMM) to own onsite marketing and merchandising strategy and execution for international customers shopping across borders on Amazon. You will build scalable mechanisms to manage retail merchandising operations, drive event and seasonal marketing programs tailored to cross-border shoppers, and lead the building and adoption of AI automation for visual design and merchandising workflows in partnership with product and engineering teams.

You are expected to be an expert in strategizing onsite marketing (mobile web/app/desktop/tablet) and well-versed with Agentic AI workflows and tools, enabling you to not only run these channels but also build agentic workflows and automation in parallel, working with tech and product/UX teams to scale globally. You will also lead onsite event marketing and merchandising, driving strategy and overseeing execution in collaboration with our RBS partners (based in India and China).

This role directly contributes to setting the strategic direction of the marketing function and programs, impacting customers from over 200 countries worldwide.

Responsibilities

• Scalable Mechanisms for Cross-Border Retail Merchandising
  • Build and own repeatable, scalable processes and playbooks for managing onsite merchandising across multiple international marketplaces and cross-border shopping experiences.
  • Develop and maintain operational frameworks (calendars, briefs, tracking mechanisms) that enable consistent execution across regions and categories.
  • Create reporting dashboards and performance reviews to drive visibility into merchandising effectiveness and inform optimization decisions.
  • Partner with category, marketplace, and operations teams to align merchandising execution with cross-border business goals.
• Event & Seasonal Marketing/Merchandising
  • Own the onsite marketing and merchandising plan for tentpole events (Prime Day, Black Friday/Cyber Monday, Holiday, regional events) as they relate to cross-border international shoppers.
  • Develop localized campaign strategies, creative briefs, and merchandising plans that resonate with international customer segments.
  • Coordinate with central events teams, category managers, and creative partners to deliver cohesive cross-border event experiences.
  • Conduct post-event analysis to measure performance, capture insights, and build institutional knowledge for future planning.
• AI Automation for Visual Design & Merchandising
  • Identify and scope AI-powered automation opportunities within visual design and merchandising workflows (e.g., automated asset localization, dynamic creative generation, layout optimization).
  • Partner with product and tech teams to define requirements, test solutions, and drive adoption of AI tools across the merchandising workflow.
  • Develop business cases and success metrics for AI initiatives, tracking impact on speed, cost, quality, and customer engagement.
  • Stay current on generative AI and automation trends, advocating for innovative approaches within the team.
• Reporting, Analytics & Insights
  • Own the end-to-end reporting framework for onsite marketing and merchandising performance across cross-border experiences, including weekly/monthly business reviews.
  • Build and maintain performance dashboards tracking key metrics: traffic, impressions, CTR, conversion, revenue contribution, and customer engagement across merchandised placements.
  • Develop and automate recurring reports (WBR/MBR/QBR) that provide visibility into campaign performance, merchandising effectiveness, and cross-border customer behavior.
  • Conduct deep-dive analyses on merchandising experiments, A/B tests, and placement performance to surface actionable insights and optimization opportunities.
  • Partner with BI and data engineering teams to improve data pipelines, close measurement gaps, and enhance reporting capabilities using AI workflows.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance in various channels.
• Experience managing external partners to develop marketing programs.
• Experience presenting ideas to various levels of an organization to gain support for initiatives.

About the team

The Amazon Cross-Border International Shopping and Prime team provides customers anywhere in the world access to a frictionless shopping experience aligned with Amazon’s brand promise to offer vast selection, great prices, and shopping convenience. We aim to delight cross-border (XB) customers by delivering a localized and personalized shopping experience, and a reliable and accurate delivery experience.

Culture: All roles in this org are high-visibility, with opportunities to sit, learn, and contribute to VP/SVP-level meetings on a monthly basis. We are a close-knit team, leading with empathy and kindness, and not shying away from hands-on work to ensure the best customer experience. We collaborate with international partners and celebrate every milestone. If you are looking for a team that works hard, makes history, and has fun, this is it!

Pay

Base salary range: $109,100 – $160,000 USD annually (USA, WA, Seattle). Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on experience, qualifications, and location.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and optional supplemental life plans).
• Employee Assistance Program (EAP), Mental Health Support, Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.

Learn more about our benefits at amazon.jobs/en/benefits.