Product Marketing Manager, International Markets & Family Offices

About the role

We are seeking a Product Marketing Manager to join our growing Product Marketing team. In this role, you will own product marketing for the single-family office (SFO) segment and help shape how Addepar goes to market with clients and prospects across EMEA, LATAM and APAC.

Responsibilities

• Develop and execute a product marketing strategy for the single-family office segment and for clients and prospects across EMEA, LATAM and APAC, aligned with company and platform goals.
• Become the expert on the SFO market by continuously deepening your understanding of target buyers, prospects and clients; their operating models; buyer personas and committees; and the full journey from awareness and evaluation through adoption and expansion.
• Build strong working relationships with regional Sales, Relationship Management and Demand Generation teams to identify priorities and turn local market insight into coordinated go-to-market programs.
• Define segment and regional positioning and craft compelling messaging that connects Addepar’s global value proposition to the distinct needs of prospective buyers and existing clients.
• Partner on broader product launches to tailor positioning and activation plans to regional audiences and product availability across EMEA, LATAM and APAC, supporting both prospect education and client adoption.
• Develop and execute SFO and region-specific campaigns in partnership with Demand Generation and regional GTM teams, building programs that generate awareness and demand among prospects while supporting engagement, adoption and expansion among clients.
• Research and monitor SFO and regional markets, industry developments and the competitive landscape; measure program effectiveness and use feedback from GTM teams and clients to continually strengthen our approach.

Requirements

3–6 years of product marketing or related go-to-market experience. Experience with B2B SaaS, financial services, fintech, wealth management or investment management preferred.

A full-stack product marketer with experience developing market and audience insights, value propositions, messaging, go-to-market strategies, enablement and content.

An excellent storyteller, writer and communicator who can translate sophisticated and technical capabilities into clear customer value for different audiences.

A globally minded and curious marketer who is eager to build expertise across markets and can recognize when a global narrative should be adapted to reflect meaningful regional differences.

Experience partnering with Sales, Demand Generation, Relationship Management, Product or other GTM teams to develop and execute coordinated programs.

Demonstrated ability to move thoughtfully between strategy and hands-on execution across multiple projects in a fast-paced, continuously evolving and collaborative environment.

Strong relationship-building and influencing skills, with the ability to collaborate effectively across regions, functions and time zones.

Ability to work independently, prioritize efficiently, navigate ambiguity, anticipate roadblocks and escalate when needed.