Product Marketing Manager, Medspa and New Frontiers

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

About the role

We are seeking a Product Marketing Manager to be the resident SME on Medspa and the strategic lead for evaluating new verticals. This is not a launch execution role. In addition to the guidance you provide our frontline teams, your insights and point of view will also shape where Boulevard invests to compete and expand.

Responsibilities

• Own the industry narrative for Medspa
• Develop and own our internal toolkit for the Medspa vertical
• Identify priority sub-segments within each vertical and shape Boulevard's go-to-market approach for each
• Partner with Sales, Growth Marketing and Brand to design and execute vertical-specific go-to-market plays
• Inform product direction by equipping your R&D PMM peers with deep vertical insight on roadmap priorities and sequencing to win in each market
• Bring vertical-specific insights to how Boulevard prices and packages our offerings
• Scout and shape Boulevard's "new frontiers"
• Work with the Strategy team to identify, size, and pressure-test adjacent vertical opportunities

Requirements

• 3–5 years in product marketing, industry marketing, or a closely related strategic GTM role at a B2B SaaS company
• A researcher at your core: you thrive at running win/loss interviews, synthesizing customer conversations, and reading market signals
• A track record of developing and owning a market point of view, not just executing on one handed to you
• You see AI as a force multiplier: You're fluent in the latest tools, and you actively use them to compress timelines, sharpen your thinking, and unlock what you and the teams around you can create
• Confident, precise communication skills and the ability to tell a really clear story
• Analytical mindset with the ability to interpret data, test hypotheses, and use insights to guide strategy and messaging
• Proven ability to enable Sales and Success teams with effective, usable content and training
• Comfort operating in ambiguity and building from scratch; you can take a vague problem space and turn it into a clear point of view, plan, and set of deliverables

Qualifications

• Experience in vertical SaaS, particularly serving the medspa, aesthetics, wellness, or broader healthcare-adjacent space
• Familiarity with the medical aesthetics landscape — providers, treatments, industry players, and regulatory considerations
• Experience evaluating new market entry or expansion opportunities (TAM sizing, opportunity assessment, GTM design for new segments)
• Experience contributing to pricing and packaging decisions

Skills

• Strong research and analytical skills
• Excellent communication and presentation skills
• Ability to work independently and manage multiple projects simultaneously
• Experience with market segmentation and positioning

Benefits

• 401(k) match
• Dental, medical, vision, and life insurance
• Flexible vacation day policy
• Work from home stipend
• Family planning resources and specialized support programs
• Equity
• Boulevard Bucks Learning and Development program
• Official LinkedIn page for staying updated on Boulevard life!

Pay

Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.

Schedule

Full-time, remote position.