Product Marketing Manager, Apps and Ecosystem

About the role

Stripe is a financial infrastructure platform for businesses. This role is a combined role that sits at the intersection of product, partnerships, and marketing.

Responsibilities

• Define the value proposition of the App Marketplace and broader partner ecosystem for developers, customers, partners, and internal teams—building distinct messaging for both supply-side partners (those building on Stripe) and demand-side users (those adopting solutions).
• Partner with Product, Partnerships, PMM, and Partner Marketing to launch new Apps, Marketplace categories and partner solutions — ensuring they're woven into product launches and big moments (Sessions, Tour, announcements).
• Develop GTM playbooks, solution briefs, pitch decks, and battlecards so field teams can sell ecosystem and Marketplace solutions.
• Engage Analyst Relations to elevate Stripe's ecosystem visibility externally.

Requirements

• 5-7 years of relevant work experience spanning product marketing, platform/ecosystem marketing, partner marketing, or product management.
• At least 3-5 years of marketing or go-to-market experience in a B2B SaaS or platform environment.
• Strong writing skills with a portfolio of customer-facing content or campaigns.
• Demonstrated experience marketing a two-sided marketplace or platform—including both supply-side (partner/developer acquisition and enablement) and demand-side (end-user adoption) motions.
• Experience working cross-functionally with product, partnerships, and sales teams.
• Demonstrated ability to develop product positioning and messaging frameworks, with experience translating technical or complex products into clear value propositions for distinct audiences.
• Hands-on experience executing end-to-end product or feature launches: owning timelines, writing launch briefs, and coordinating cross-functional teams across product, comms, and marketing.

Qualifications

• A storyteller. Deep empathy for users and adaptability in communicating to various audiences.
• Customer-obsessed. Practice in qualitative research methods and synthesizing customer feedback.
• Data-oriented. Passion for using data to inform messaging and prioritization.
• Organized. Ability to manage complex projects and keep multiple work streams on track.
• Ambitious. Eagerness to make an impact at Stripe and thrive in a fast-paced environment.
• Ecosystem-minded. Thinking in terms of platforms, network effects, and partner value chains.
• AI-fluent. Active use of AI tools in research, content creation, and analysis.