Product Marketing Manager, Publisher Ecosystem

About the role

Ibotta is seeking a Product Marketing Manager, Publisher Ecosystem to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role supports the go-to-market strategy for the Ibotta Performance Network (IPN) across its publisher ecosystem — spanning major retailers, e-commerce channels, and delivery platforms.

Responsibilities

• Produce brand-facing commercial assets that communicate the reach, quality, and strategic value of Ibotta's publisher ecosystem — including one-pagers, network value decks, and ecosystem storytelling materials
• Support the GTM execution for new publisher launches — helping new partners come onto the IPN network with the right commercial story for brands and internal teams
• Equip BD and SPM teams with the tactical materials, talking points, and leave-behinds they need to grow and deepen publisher partnerships
• Execute co-marketing assets and joint case studies that bring partner marketing programs to life
• Translate the value of Ibotta's publisher network — its scale, retailer quality, and audience reach — into clear, compelling narratives for CPG brand audiences
• Stay current on the retail media landscape, e-commerce trends, and publisher ecosystem dynamics to ensure Ibotta's narratives remain relevant and differentiated

Requirements

• 6+ years of experience in Product Marketing, Growth Marketing, Partner Marketing, or related roles — with a focus on retail media, e-commerce, or retail strategy required
• Deep understanding of the retail and publisher landscape — including how major retailers, delivery platforms, and e-commerce channels operate commercially
• Prior experience at a retailer, delivery platform, e-commerce company, or major CPG brand strongly preferred — candidates with backgrounds at companies such as DoorDash, Uber Eats, Instacart, Walmart, Target, P&G, Unilever, Kraft Heinz, PepsiCo, or similar organizations will be prioritized
• Experience producing commercial assets and GTM materials in a B2B or B2B2C environment
• Proven written communication skills — ability to translate complex retail and network dynamics into clear, compelling narratives for brand and internal audiences
• Experience working with or supporting CPG organizations, with an understanding of how brands think about retail media investment
• Demonstrated ability to work cross-functionally and support BD, sales, or partnership teams with commercial materials
• Ability to manage multiple workstreams and deliver high-quality assets in a fast-paced environment

Qualifications

• Bachelor's degree or equivalent experience required

Skills

• Strong written and verbal communication skills
• Ability to work independently and collaboratively
• Excellent organizational and project management skills
• Knowledge of retail media and e-commerce trends

Benefits

• Competitive pay
• Flexible time off
• Benefits package (including medical, dental, vision)
• Employee Stock Purchase Program
• 401k match

Schedule

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Relocation

We will offer a relocation bonus to help make your move to the Mile High City a smooth one. If you are not based in Denver, we encourage you to apply.