Product Marketing Manager, Media & Entertainment

Responsibilities

• Serve as the product subject matter expert for M&E within education offerings, and act as a trusted partner to M&E product teams by representing the needs of education audiences
• Develop deep expertise in Flow Studio and related workflows, applying that knowledge to education use cases and learning environments
• Work closely with product teams to understand roadmaps and new functionality, translating into value for education audiences
• Use data, audience insights, and market research to refine positioning and increase engagement across M&E education programs
• Build and evolve personas and use cases that reflect the evolving needs of priority audiences and organizational goals
• Translate complex product features and capabilities into content tailored to students and educators
• Define and shape technical marketing content needs (e.g. demos, guides, workflow examples, explainer content), collaborating with internal or external partners to bring that content to life
• Support digital-first go-to-market efforts that help education audiences discover, adopt, and use Flow Studio and other M&E products
• Stay current on industry trends to ensure messaging and content remain relevant and forward-looking

Qualifications

• Background in product marketing, technical marketing, or a related field
• Understanding of M&E workflows such as 3D animation, VFX, or real-time production
• Hands-on experience using tools such as Autodesk Maya, Blender, Unreal Engine, or similar platforms
• Understanding of AI functionality in software, including how AI-assisted features enhance workflows and user outcomes
• Ability to communicate complex technical concepts in clear, simple, and engaging ways
• Strong collaboration skills and comfort working across teams
• Data-informed mindset, with experience using audience insights and research to guide decisions and improve outcomes
• Familiarity with AI tools and an understanding of how AI can support content creation and marketing efforts