Product Marketing Manager - Med Tech

About the role

Straumann is seeking a high-performing Product Marketing Manager to drive the growth of our North America digital solutions portfolio. This position will initially focus on chairside solutions — a fast-evolving space with high potential for adoption — but portfolio ownership may evolve over time. You’ll lead go-to-market strategy, lifecycle initiatives, and cross-functional collaboration to position Straumann as a digital dentistry leader. You’ll join a team known for straddling the line between upstream and downstream marketing — where fast-paced innovation, strong cross-functional leadership, and structured execution are key.

We are a people-led, purpose-driven company. We look for player-learners: self-starters with a collaborative mindset, a hunger to improve, and the ability to inspire others.

Responsibilities

• Lead GTM planning and execution for new product launches, aligned with global HQ
• Manage lifecycle strategy for existing solutions with a focus on growth and repositioning
• Drive value propositions, storytelling, and content development in partnership with MARCOM
• Conduct competitive and market research to inform positioning and strategic focus
• Serve as cross-functional team lead across Sales, Clinical, Education, Customer Success, and Regulatory
• Own development of commercial assets, pricing strategy, and promotional tactics
• Engage with the field (up to 10% travel) to gather insights and champion customer-centric execution
• Support sales with tools, enablement materials, and ongoing product training

Physical Attributes

• May sit for extended periods of time
• Utilize dexterity abilities to perform typing, operate a computer and other office equipment, to perform filing, and related job responsibilities and attention to detail competence
• Spend significant time reading both on paper and on a computer

Work Environment

General office environment. Noise level in the work environment is usually quiet to moderate.

Qualifications

• 2–5 years of product marketing or commercial strategy experience; medtech or SaaS experience a plus
• Experience launching excellence and driving strategic GTM initiatives
• Experience comprehending and translating technical solutions into compelling market-facing narratives
• Experience with PowerPoint, Excel, and basic design skills

Preferred Qualifications

• High degree of ownership, structure, and follow-through in a fast-paced environment
• Exceptional collaboration, communication, and leadership skills
• Experience in Adobe/InDesign
• Experience in dental or medical industries

Pay

Salary: $115,000 - $135,000/Annually. The final pay for this position will vary based on geographic location and candidate experience relative to what the company reasonably anticipates for this position.

Benefits

• Very competitive total compensation plans (some positions include discretionary bonus or Performance Share Units)
• 401(K) plan with employer match
• Great health, dental, and vision insurance packages; Straumann contributes a healthy portion towards employees’ premium
• Generous PTO allowance

Employment Type: Full Time
Travel Percentage: 0 - 10%