Product Marketing Manager, Homes.com

About the role

Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry. This position is located in Arlington, VA and is in office Monday through Friday.

Responsibilities

• Develop positioning and messaging for the Homes.com products
• Work with the product management team to shape the product roadmap and go-to-market strategy
• Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
• Conduct ongoing competitive analysis along with market and customer research
• Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects including brokers and agents
• Coordinate focus groups, client interviews and client testimonials
• Support the events team with major sales and industry events

Qualifications

• Bachelor’s degree from an accredited, in-person, not-for-profit University or College
• 5+ years of relevant experience in B2B or B2C product marketing; residential is a plus
• Experience developing go-to-market (GTM) strategies for new product launches
• Strong verbal and written communication skills and comfortable interacting with all levels of the organization
• Strong team player – comfortable motivating others and working in a highly collaborative, fast-paced environment with the ability to build relationships with key stakeholders
• Ability to work effectively across sales, product, research, and training teams
• Motivated self-starter who is never satisfied with the status-quo, always seeking better and better results
• A track record of commitment to prior employers

Skills

• Well versed in Product Marketing
• Passion for content and writing
• Highly collaborative and excited by the challenge of working cross-functionally at a fast-paced company

Benefits

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.