Product Marketing Manager

About the role

We're hiring for a global technology company that empowers millions to discover inspiration and create a life they love. This innovative platform is leveraging AI as a powerful partner to augment creativity and amplify impact, and they are seeking a talented individual to join their dynamic team.

Responsibilities

• Oversee the go-to-market strategy for CTV capabilities within a major advertising platform, shaping positioning, messaging, launch planning, and adoption.
• Translate complex product capabilities and performance insights into clear customer value propositions for advertisers, agencies, and internal teams.
• Partner with Product, Data Science, Sales, Marketing, and Advertising teams to synthesize insights that inform product strategy and commercialization.
• Develop comprehensive launch and enablement materials, including positioning frameworks, messaging guides, sales decks, and training content.
• Lead cross-functional launch working groups, establishing clear ownership, milestones, and dependencies to ensure successful product rollouts.
• Define and monitor launch and adoption success metrics, utilizing performance data and customer feedback for continuous improvement.

Requirements

• Minimum of 10 years of experience in product marketing, GTM strategy, or a closely related role within ad tech, CTV, performance marketing, or B2B SaaS.
• Bachelor's degree in a relevant field or equivalent practical experience.
• Proven experience bringing complex technical products or features to market, from initial positioning to post-launch optimization.
• Deep understanding of ad tech, performance marketing, CTV, or programmatic advertising domains.
• Ability to translate technical concepts and data into clear, customer-centered narratives for diverse audiences.
• Demonstrated experience using AI to enhance research, analysis, or content development, with a strong emphasis on validating accuracy and quality.
• High integrity, ownership, and the ability to apply critical judgment to AI-assisted work.

Pay

Competitive annual salary range of $145,747 - $300,067 USD, plus equity.

Benefits

• The opportunity to shape the future of performance TV advertising on a leading global platform.
• A flexible work environment with opportunities for in-person collaboration quarterly.
• A culture that values innovation, creativity, and individual experiences.