Product Marketing Manager - Financial Services

Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere.

The Product Marketing team serves as a central hub, converting the latest features and solutions from the product development team into tangible benefits and results for customers. It formulates messaging, introduces products/features, provides training to empower sales, and facilitates the integration of market feedback into the product development process. These efforts contribute to Egnyte's ability to uphold its position as an agile thought leader in the market.

About the role

As a Product Marketing Manager specializing in Financial Services, you will develop a strong narrative around Egnyte’s product and solution capabilities, partner with subject-matter experts and the sales team to equip them for customer discussions, and create industry-relevant sales plays. You will lead the creation of thought-leading marketing materials and content across digital and print channels, manage integrated marketing campaigns, and own the strategy for solution launches, including internal and external communications throughout the platform lifecycle.

Responsibilities

• Become an expert on Egnyte’s product/solution capabilities and competitive landscape to develop a strong Financial Services narrative
• Partner with Financial Services SMEs and the Sales Team by equipping them to discuss products and solutions with customers, as well as develop and deliver industry-relevant sales plays
• Lead creation of thought-leading Financial Services industry marketing materials and content across digital and print communications such as customer literature, blogs, emails, videos, webinars, presentations, web copy, advertisements, and trade show/event material
• Manage and execute the strategy and integrated marketing campaigns for Financial Services to optimize reach, customer acquisition, and retention
• Create effective materials and collaborate closely with cross-functional stakeholders
• Own the plan for solution launches including internal and external market communications throughout the Egnyte for Financial Services platform lifecycle
• Translate technical capabilities into business benefits and develop product positioning, buyer journey mapping, messaging, and content that resonates with industry-specific customers along each stage of the buying process
• Leverage AI across research, content, and analysis workflows, refining outputs into messaging that resonates on a human level

Requirements

• Deep knowledge or background in the Financial Services industry
• Understanding of workflows and processes within banking services, investment services, tax and accounting services, or insurance services
• 3+ years of experience in marketing B2B SaaS products
• Excellent written and verbal communication skills, with the ability to produce stellar writing/content under tight deadlines
• Experience in the content collaboration and governance landscape in which Egnyte competes
• Strong ability to plan and execute on multiple projects simultaneously
• Track record of successfully influencing and collaborating with cross-functional teams
• Bachelor's degree in marketing, business, technology, or a relevant field of study (Industry technical certifications and/or an MBA are desirable)

Pay

The standard base pay range for this position across the U.S. is $125k - $140k annually. Pay varies by work location and may also be dependent on job-related skills, knowledge, and/or experience.

Benefits

• Competitive salaries and comprehensive benefits
• Flexible hours and generous time off (RTO, Responsible Time Off) to help support work-life balance
• Paid holidays and sick time
• 401(k) Retirement Plan (Traditional, Roth, and Mega Backdoor Roth)
• Health Savings Account (HSA) with a generous employer contribution
• Up to 12 weeks of paid Parental Leave and 10 weeks of Adoption Leave
• Modern and collaborative offices located in Spokane, WA; Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England; and Poznan, Poland
• Gym, cell phone, and internet reimbursement
• Free well-being apps such as Spring Health for Guardian, as well as access to the Employee Assistance Program (EAP)
• Modern Health, a wellness benefit that offers 12 therapy and 12 coaching sessions for employees and dependents
• Perks including discounted pet insurance, electronics, theme park tickets, and travel
• Your own Egnyte account with lifetime access