Product Marketing Manager - EHS

About the role

You will serve as a strategic partner to Product and Sales, responsible for translating product capabilities into differentiated value that resonates with buyers and drives revenue growth. You will lead go-to-market strategy for new products and features, develop clear positioning and messaging rooted in market insight, and ensure sellers are equipped with the right artifacts and resources to engage and win.

Responsibilities

• Deeply understands what is being built and why to own the translation of product features and functionality into differentiated product messaging, value propositions, positioning, and differentiators for EHS risk buyers and relevant vertical markets.
• Develops a deep understanding of our markets and buyers in the EHS and insurable risk management space by conducting market research and gathering insights, including market pressures, competitors, buyer pain points and challenges, channels where buyers discover, evaluate, and engage with our products, and their purchase motivators, and then socialize those insights with Product, Marketing, Sales, and Services.
• Owes the development of the commercial GTM strategy for the product and plan s launch and sales readiness in collaboration with cross-functional stakeholders , with a focus on driv ing product-level bookings , buyer demand, market awareness , and client adoption.
• Supports the Brand + Content, Events, and Growth teams i n developing and executing GTM strategy at each stage of the sales funnel, including information blogs, white papers, case studies, sell sheets, videos, press releases, webinars, events, speaking engagements, and other marketing and sales enablement assets.
• Identifies and prioritizes target markets, segments, accounts, and industry-specific opportunities based on market size, organizational maturity, and other criteria to define market opportunities for the product portfolio, build business cases, and support expanding market presence or entering new markets for the EHS portfolio.
• Conducts, synthesizes, and socializes win/loss analysis, buyer insights, market shifts, and competitive intelligence to guide product positioning, inform roadmap decisions, support feature prioritization, surface competitive trends, and identify emerging market opportunities for both Product and Sales.
• Owes the development, socialization, and execution of product and sales artifacts and collateral , including market needs , commercial GTM strategy and briefings, sales readiness resources, launch plans, product overviews, pitch decks, and sales sheets.
• Develops differentiated competitive positioning for battle card creation and competitive analysis to support revenue growth and product adoption. In collaboration with the Sales Enablement function , develops targeted sales collateral, talk tracks, and objection-handling resources that equip sellers to connect buyer needs with product capabilities and accelerate deal cycles.
• Serves as the subject matter expert (SME) on our EHS products and associated markets within workplace safety for the broader Marketing team; provides strategy briefs and messaging frameworks that serve as the foundation for Marketing functions to develop content strategies , demand campaigns, channel marketing initiatives, analyst relations , and related market communications.

Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.
• 3 -5 years of product marketing experience in the B2B SaaS , software development, and sales.
• Ability to drive impact by leading GTM initiatives and influencing and aligning stakeholders across the organization (including Marketing, Services, Product, and Sales) to secure their buy-in.
• Ability to demonstrate a track record of success across all key areas of product marketing responsibility , such as competitive win rates , increased deal velocity, new product bookings, product adoption and utilization metrics, and the ability to analyze data, draw conclusions, and develop recommendations as an expert on the EHS product and market.
• Certification in Product Marketing is a plus.
• Experience in Environmental Health & Safety (EHS), workplace s afety claims and incidents , operational risk management, RMIS, Insurtech solutions , and serving regulated industries preferred.
• Experience marketing to Manufacturing , Construction , and Transportation markets is a plus.
• Experience and comfort presenting to cross-functional teams and orchestrating GTM motions.

Benefits

• Medical and Dental coverage available for employees, dependents, domestic partners, and spouses
• Paid Time Off – Flexible options plus 10 paid company holidays where available
• All full-time positions are hybrid, with many eligible to be completely remote
• Fully Paid by Origami Risk – Vision insurance, Short & Long-Term Disability Insurance, and Basic Life Insurance
• Generous family leave options—including adoption and foster care placements
• Pre-Tax Savings Accounts – Flexible Spending Account, Health Savings Account, Commuter Benefits, Dependent Care Savings Account
• Roth 401(k) with company match up to 4%
• Employee Assistance Program (EAP) – Confidential & Free support offered to colleagues facing personal or work-related complications
• Education Assistance Program – to help colleagues pursue industry/role-specific certifications
• Wellness Benefits – reimbursement program to invest in healthy habits as well as support better colleague productivity and stress management
• Additional coverages available – Pet Insurance, Critical Illness Insurance, and Voluntary Life & AD&D coverage
• Flexible PTO not available in California or the UK