Product Marketing Manager - Child Safety

Position Overview

Key Responsibilities

• Define clear positioning, messaging, and value propositions that highlight Cybex's innovation and leadership in child safety.
• Craft compelling narratives that connect with parents emotionally while reinforcing trust in Cybex's safety promise.
• Champion new product messaging, claims, and asset creation for US specific Car Seat Innovations.
• Lead go-to-market strategies for new products, driving buzz and engagement across retail, digital, and community channels, including media strategy and PR execution.
• Develop launch toolkits including training, sales materials, and digital assets to ensure consistent storytelling.
• Conduct competitive analysis and track market trends to keep Cybex ahead of the curve.
• Translate consumer insights into strategies that inform product roadmaps and marketing campaigns.
• Partner with brand, creative, and digital teams to create campaigns that drive desire and conversion across all parts of the marketing funnel.
• Ensure storytelling is consistent and impactful across all touchpoints.
• Equip sales teams and retail partners with compelling content, training, and activation tools.
• Collaborate on in-store experiences and promotional initiatives that bring the brand to life.
• Monitor KPIs to measure success of launches and campaigns.
• Continuously refine strategies to maximize reach, relevance, and results.

Requirements

• Bachelor's degree in Marketing, Business, or related field (MBA a plus).
• 4-5+ years of product marketing or brand management experience, ideally in automotive, consumer goods, premium lifestyle, or juvenile products.
• Proven track record of successful product launches and category growth.
• Strong analytical and strategic thinking skills with a flair for creativity.
• Excellent communication and presentation skills; ability to make the technical meaningful.
• Collaborative team player, comfortable working cross-functionally with global and local partners.
• Passion for child safety, design, and innovation.