Product Marketing Manager - Insurable Risk

About the role

You will serve as a strategic partner to Product and Sales, responsible for translating product capabilities into differentiated value that resonates with buyers and drives revenue growth.

Responsibilities

• Deeply understands what is being built and why to own the translation of product features and functionality into differentiated product messaging, value propositions, positioning, and differentiators for key buyers and relevant vertical markets.
• Develops a deep understanding of our markets and buyers in the risk management space - by conducting research and gathering insights, including market pressures, competitors, buyer pain points and challenges, channels where buyers discover, evaluate, and engage with our products, and their purchase motivators, and then socializing those insights with Product, Marketing, Sales, and Services.
• Owns the development of go-to-market strategy and planning for product launch and sales readiness in collaboration with cross-functional stakeholders to support driving product adoption, market awareness, sales enablement, and cross-functional execution.
• Supports the Content, Event, and Public Relations teams on developing and executing GTM strategy at each stage of the sales funnel, including blogs, white papers, case studies, sell sheets, videos, press releases, webinars, events, and speaking engagements, and other marketing and sales enablement assets.
• Identifies and prioritizes target markets, segments, and accounts based on market size, organizational maturity, and other criteria to define the market opportunities for the product portfolio, build business cases, and support expanding market presence or entering new markets.
• Conducts, synthesizes, and socializes win/loss analysis, buyer insights, and customer interviews and feedback to guide product positioning, inform roadmap decisions, support feature prioritization, surface competitive trends, identify emerging market opportunities for Sales, and inform sales motions.
• Owes the development, socialization, and execution of product and sales collateral such as market requirements, GTM strategy and briefings, sales enablement resources, launch plans, product overviews, decks, and sales sheets.
• Develops differentiated competitive positioning for battle cards creation and competitive analysis to support revenue growth and product adoption.
• Serves as the subject matter expert (SME) on our risk management products and markets for the broader Marketing team; provides GTM briefs and messaging frameworks that serve as the foundation for Marketing to develop content strategy, demand campaigns, conduct analyst relations, and external communications.

Qualifications

• Bachelor’s degree – Marketing, advertising, or a related field.
• 3+ years’ experience in product marketing in the B2B SaaS space.
• Ability to drive impact through leading marketing initiatives, including aligning and getting buy-in from stakeholders across the organization (including marketing, service, product, and sales).
• Proven experience working with Sales teams and supporting programs and sales enablement to drive awareness and demand generation.
• Ability to demonstrate a track record of success in all key areas of responsibility, including the ability to set goals, manage KPIs, analyze data, draw conclusions, and develop recommendations.
• Certification in Product Marketing is a plus.
• Experience in operational risk management/insurance or the RMIS/Insurtech industries preferrred.
• Experience and comfort presenting to analysts and orchestrating analyst RFP responses.