Product Marketing Manager

About the role

VectorShift is building the institutional memory layer for private markets. We work with private equity firms to turn the data scattered across their spreadsheets, fund admins, and documents into a living system: portfolio monitoring, fund analytics, and AI agents that answer the questions deal teams and CFOs actually ask. As our first marketing hire, you will work directly with the founders to turn what we build into what the market hears, and to make sure every prospect conversation starts with them already understanding why we're different.

Responsibilities

• Positioning and messaging: own the words, message architecture, and test it in real sales conversations
• Product launches: every launch gets the full treatment, including release notes, blog post, website update, demo narrative, customer/prospect email, and LinkedIn
• The website: own the story it tells, end to end, and likely rebuild it in your first quarter around our core positioning
• Sales enablement: own the pitch deck, one-pager, competitive battlecards, pricing pages, and security/diligence FAQ
• Proof and content: design-partner case studies, demo videos, and point-of-view content that makes a $2–10B fund CFO think "these people understand our world"
• The feedback loop: sit in sales calls and pilots, hear the objections, notice which messages land, and bring it back to product as structured input

Requirements

• 2–6 years in product marketing, including being PMM #1 or #2 at an early-stage (Series A–C) B2B company
• Experience marketing to a financial buyer — CFOs, fund managers, investors, or finance teams
• Exceptional writer, with the ability to share samples and complete a short positioning exercise
• Comfortable with ambiguity, weekly ship cycles, and founders who change their minds when the evidence changes

Qualifications

• Experience in private markets software, fintech, or financial data is strongly preferred
• A background that touched finance directly is also preferred
• Helping to name or define a category, not just launching features into an existing one, is a plus

Skills

Exceptional writing skills are the core skill for this role. The ability to work with ambiguity, weekly ship cycles, and founders who change their minds when the evidence changes is also essential.

What success looks like

• 90 days: website rebuilt around our positioning; core deck and CFO one-pager in use in every founder sales call; first two launches shipped with full treatment
• 6 months: prospects arrive pre-sold on the category story; competitive win rate vs. incumbent bake-offs measurably improves; our design-partner case study is the most-forwarded document in our pipeline
• 12 months: VectorShift owns a phrase the market uses without attributing it to us