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Jobs · Marketing · Utah

Product Marketing Manager

Safety Mojo · Sandy, UT · 1 mo ago
On-siteMarketing$110k–$125k/yrFull-time

About Safety Mojo

Safety Mojo is the standard for modern safety management in high‑risk industries, including construction and oil & gas. Through its enterprise‑grade, AI‑powered platform, Safety Mojo empowers frontline safety professionals to mitigate risk and prevent incidents in real time. Backed by top‑tier venture capital firms, the company is entering its next phase of aggressive growth.

About the Role

We’re hiring our first Product Marketing Manager at Safety Mojo to build the connective tissue between what field safety teams need, what we build, and how we sell it. This is a hands‑on, individual‑contributor role grounded in the Pragmatic Marketing Framework. As the founding PMM, you’ll own the full arc from market problems to launch to sales enablement, with direct visibility to the founders and CRO.

Key Responsibilities

  • Market Understanding
    • Maintain and sharpen core buyer personas – safety and operations leaders in high‑risk industries.
    • Map the buying process across construction and oil & gas, identifying triggers, decision‑makers, and stall points.
    • Own competitive intelligence: battlecards, teardown docs, and a repeatable tracking process for incumbent EHS players and AI‑safety entrants.
    • Run a lightweight, ongoing win/loss program; interview closed‑won and closed‑lost prospects and turn findings into a living market‑problems document.
  • Positioning & Distinctive Competence
    • Own and evolve the three‑pillar messaging framework – Gather Better / See Earlier / Act Faster.
    • Maintain the message house used by Sales, Content, and the founders, tailored by persona.
    • Steward the Safety Mojo brand architecture as sub‑brands are consolidated.
    • Partner with Product on business cases for roadmap priorities, bringing market evidence to prioritization conversations.
  • Launches
    • Own the end‑to‑end launch process for new features and releases, tiering launches by impact.
    • Write launch briefs, sales talking points, and customer‑facing release content.
    • Coordinate cross‑functionally (Product, Sales, CS) so launches don’t blindside the field team.
  • Sales & Customer‑Facing Enablement
    • Build and maintain battlecards, pitch decks, one‑pagers, and objection‑handling guides for both personas.
    • Run new‑hire and ongoing training for Sales and CS on positioning, personas, and the competitive EHS landscape.
    • Serve as the “ask PMM” resource for reps needing mid‑deal answers, especially on safety‑specific ROI and compliance objections.
  • Demand & Content Support
    • Provide messaging and positioning input to campaigns, website copy, and content briefs.
    • Support case‑study and customer proof‑point development from construction and oil & gas customers, in partnership with Customer Marketing/Content.

Requirements

  • 3–6 years of product marketing experience at a B2B SaaS company, ideally at a firm under $20 M ARR.
  • Direct experience running win/loss interviews and translating qualitative input into positioning.
  • Comfort partnering directly with founders/CRO and influencing roadmap with market evidence.
  • Strong written communication – able to craft battlecards and launch emails with equal fluency.
  • Experience leveraging AI tools (e.g., Claude) to boost productivity.
  • Bonus: background in EHS, industrial safety, construction tech, or related fields selling to both field and corporate buyers.

Success Metrics (First 6 Months)

  • Documented personas and win/loss findings that Sales references in deals.
  • The Gather Better / See Earlier / Act Faster framework sharpened and consistently used company‑wide.
  • At least one full‑cycle product launch run end‑to‑end.
  • Sales team reports that PMM materials help them win, not just fill a folder.

Job Details

  • Division: Revenue
  • Department: Marketing
  • Reports To: Director of Marketing
  • Location: In‑Office, Sandy HQ
  • Role Type: Individual Contributor
  • Class: Exempt
  • Employment: Full‑Time

Compensation

Base salary range: $110,000 – $125,000 per year.

Bonus: 5 % of base pay.

Annual OTE: $115,500 – $131,250 per year.

Benefits

  • Medical, dental, vision, life, and disability insurance.
  • 401(k) with employer match.
  • Generous PTO.
  • Medical plan options: traditional plan or HDHP with HSA (employer contributions).

Equal Opportunity

Safety Mojo is an equal‑opportunity employer committed to building an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, or any other protected status under applicable law.

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