Product Marketing Manager

About the role

As our Founding Product Marketing Manager (PMM), you’ll play a key role in driving Reducto’s self-service product-led growth (PLG) and sales-led enterprise go-to-market motions. You’ll collaborate closely with product, engineering, and GTM teams to drive new signups, product usage, and enterprise expansion opportunities. This is a high-impact role where you’ll shape GTM strategy and campaign execution as we grow.

Responsibilities

• Own the product marketing function and lay the foundation for scaling our GTM team.
• Drive GTM campaigns and product launches, coordinating across product, design, growth, and sales to drive awareness and self-service adoption.
• Craft messaging and positioning for Reducto products that resonates with both technical personas (AI/ML engineers, software developers, data engineers, etc.) and enterprise buyer personas (executive buyers, product managers, line of business owners, etc.).
• Partner with product and growth to optimize the self-serve funnel, from activation through expansion, using product data to identify friction and opportunity.
• Develop ICP and persona intelligence, mapping buyer journeys for both self-service users and enterprise customers.
• Create compelling and effective technical marketing content including web, blog, video, and social media to fuel marketing campaigns and demand generation efforts.
• Work closely with GTM ops team to measure impact on the sales and marketing funnel (web traffic, leads, sales opportunities, etc.) and implement improvements to accelerate conversion rates at each stage.
• Support sales enablement initiatives that equip our teams to win: pitch decks, customer stories, competitive intelligence, and objection handling.

Requirements

• Hold yourself to a high bar for quality and precision.
• Enjoy solving complex problems and building from first principles.
• Have 5+ years of experience in product marketing.
• Use AI thoughtfully in your own workflows to amplify your output and the quality of your programs.
• Operate well in fast-changing, high-growth environments.
• Collaborate effectively across technical and non-technical teams.
• Take full ownership from strategy through execution.

Nice to have

• Built product marketing function from scratch at an early-stage startup.
• Experience marketing AI/ML, infrastructure, or document processing products.
• Fluent with marketing tooling: CRM platforms (e.g., Salesforce, Attio), interactive demos (e.g., Arcade, Storylane), web analytics (e.g., Google Analytics, PostHog), lead enrichment (e.g., Clay, Default), and data analysis & reporting (e.g., Hex).
• Care deeply about combining technical excellence with business impact.

About Reducto

Reducto is the agentic document platform for leading AI teams who demand enterprise performance at scale. We provide a comprehensive toolkit for working with documents the way a human would, combining custom in-house and leading frontier models to power efficient and accurate document workflows. We’ve grown rapidly, increasing revenue 8x year over year and partnering with hundreds of companies, from leading AI teams like Harvey, Vanta, and Scale, to enterprise customers across FAANG and top trading firms. Reducto has raised over $100M from world-class investors including a16z, Benchmark, and First Round Capital.

Why Reducto

• Impact: Your work directly shapes how the world’s best AI companies access and use enterprise data.
• Speed: We move fast, ship often, and iterate in days, not months.
• Learning: Work alongside world-class engineers, operators, and founders who care deeply about product, precision, and velocity.

Benefits

• Unlimited PTO, because great work requires recharging.
• Daily lunch, enjoy free lunch with teammates in the office.
• Commuter reimbursement, we’ll cover your transportation costs.
• Comprehensive insurance, medical, dental, and vision.
• Health and wellness budget, up to $150 per month for wellness spending such as gym memberships or fitness classes.
• Parental leave, flexible scheduling that works for you and your family.

Schedule

This is an in-person role based in our San Francisco office. We’re an early-stage company, we move fast and work hard.