Product Marketing Manager
Reality Defender · Manhattan, NY · 1 mo ago
HybridMarketing$140k–$180k/yrFull-time
The Product Marketing Role
Responsibilities include:
- Define and execute go-to-market strategies for new products, features, and integrations.
- Develop and maintain product positioning, messaging, and competitive differentiation throughout enablement materials for Reality Defender’s sales and customer success teams and our channel partners.
- Collaborate with sales, customer success, and product teams to create sales enablement materials, including pitch decks, datasheets, and FAQs.
- Conduct market research to understand customer needs, industry trends, and competitive landscape.
- Lead the creation of compelling case studies, use cases, and customer stories.
- Partner with demand generation and content teams to build campaigns that drive product adoption and customer engagement.
- Track and measure the success of product launches and marketing initiatives.
Qualifications:
- 5+ years of experience in product marketing for enterprise B2B SaaS, preferably in cybersecurity or API-based solutions.
- Strong understanding of technical audiences, including IT decision-makers, developers, and security teams.
- Proven ability to create clear, compelling messaging for technical products.
- Experience conducting market and competitive analysis.
- Exceptional collaboration skills with the ability to work across sales, product, and customer success teams.
- Prior experience in early-stage or fast-growth environments is highly preferred.
About the role:
Based in the United States, with a preference for candidates near New York City.
What we offer:
- Healthcare plans with 100% premium coverage for employees and partial coverage available for dependents.
- Dental and Vision plans with 100% premium coverage for employees and their dependents.
- Short/Long-term disability and life insurance plans with 100% premium coverage for employees.
- FSA/HSA and 401k programs.
- Equity compensation.
- 20 days of PTO per year.
- 12 weeks of Parental Leave.
- Learning and Development budget.
- Monthly wellness benefits.
- Annual company-sponsored offsite.
Compensation Range: $140K - $180K