Product & Marketing Manager

About the role

Leads marketing execution and growth, owning day-to-day brand activation across key channels while managing and developing a small team. Serves as the bridge between marketing, product management, and sales, ensuring that strategies translate into clear, compelling, and commercially effective programs. The ideal candidate combines strong B2B marketing fundamentals, hands-on leadership, and the ability to balance strategic thinking with execution. Owns a defined product set; drives roadmap, pricing, insights, and cross-functional alignment.

Responsibilities

• Lead marketing execution for Morning Pride, ensuring strong and consistent brand positioning across all channels.
• Translate product strategy into clear go-to-market plans, messaging, and campaigns.
• Ensure alignment with broader PIP Global Safety brand standards and portfolio strategy.
• Lead the execution of go-to-market plans.
• Support new product launches, updates, and portfolio positioning with the product management team.
• Work with sales leadership to develop impactful tools that drive conversion and support distributor engagement.
• Ensure all materials clearly communicate product performance, differentiation, and value.
• Define product roadmap and requirements.
• Analyze financial performance of existing and newly launched products.
• Conduct user research and testing to identify customer insights and preferences.
• Lead the development and execution of integrated marketing programs (digital, email, trade, events).
• Oversee content strategy across channels to drive awareness, engagement, and demand.
• Ensure campaigns are tailored to both dealers/distributors and end-user audiences.
• Own marketing support for key industry events (e.g., trade shows, dealer events).
• Ensure strong brand presence, compelling storytelling, and effective lead capture strategies.
• Track key marketing KPIs (engagement, leads, conversion, campaign performance).
• Provide regular performance insights and recommendations to improve effectiveness.
• Ensure marketing efforts are tied to measurable business outcomes.
• Manage and develop a Marketing Specialist and Product Specialist, setting priorities and ensuring high-quality execution.
• Provide clear direction, feedback, and coaching to elevate team performance.
• Drive accountability around timelines, deliverables, and results.