Product & Customer Marketing Manager

About the role

You'll own the marketing behind our product launches and turn customer stories into the reason more people choose Ludus. Ludus builds software for the performing arts. Thousands of theatres, schools, dance studios, music programs, and venues use Ludus to sell tickets, market events, raise money, and manage volunteers.

Responsibilities

• Own go-to-market execution for every new product and feature launch, from brief to go-live.
• Turn product strategy into messaging customers actually understand.
• Research the market and competitors to sharpen positioning and adoption campaigns.
• Build and maintain a repeatable customer proof engine, turning interviews into case studies, video, and sales assets.
• Work with Customer Success to create product updates, launch emails, and educational campaigns that help customers get more from Ludus.
• Partner with the outreach and engagement team on retention and advocacy campaigns that turn customers into references.
• Develop content that supports executive thought leadership and customer education.
• Collaborate with Design, Video, Content, Outreach, Product, Sales, and Customer Success to align messaging and bring launches to life.

Requirements

• Three or more years in product marketing, customer marketing, content marketing, communications, or a combination of those.
• SaaS and small company experience preferred.

Qualifications

• HubSpot experience.
• Competitive analysis and customer advocacy program experience.
• Performing arts, arts education, or education technology experience, including familiarity with how arts educators and program directors make buying decisions.

Skills

• Turns Ideas Into Finished Work.
• Comfortable with ambiguity.
• Priorities change, launch dates move, and new ideas show up; adjusts without losing momentum.
• Holds strong opinions about messaging, but loosely, when the data says otherwise.
• Takes ownership of the result, not just the idea.

Benefits

• Health Insurance (Medical, Vision, Dental) — Provided by Blue Cross Blue Shield and Guardian.
• Ludus covers 90% of the premium of our employees and 50% of all dependents.
• 401(k) matching — Full match on the first 5% contribution and 50% match on the next 5% of contribution (7.5% contribution match by Ludus if you contribute 10%).
• Profit Sharing and Stock Options — We believe in sharing our success and offer annual profit-sharing bonuses during profitable years, along with stock options that give employees a stake in our long-term growth and success.
• Personal Wellness — $50 monthly reimbursement that can be used on anything personal wellness related.
• Experience Credit — $100 yearly reimbursement toward concert tickets, theatre tickets, etc. to encourage shared experiences.
• Flexible PTO — Take the time you need for vacation or personal days - simply work with your team to ensure everything runs smooth while you are away.
• Sick Days — If you're under the weather, we expect you to take the time needed to recover within reason.

Pay

$80,000 - $95,000

Schedule

Monday-Friday; our core business hours are 9-5 EST with flexibility depending on business need.