Product & Customer Marketing Manager
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences.
Thus we need to parse the posting and extract sections.
The posting includes:
- About The Role (intro paragraph)
- What you'll do: bullet list (actually sentences with colon)
- How you'll make an impact: paragraph
- What we're looking for: bullet list (requirements)
- Requirements: bullet list (actually a list)
- What To Expect: paragraph
- Benefits and Perks: paragraph + bullet list (Adventure travel stipend, Remote..., Flexible PTO, World Class health benefits, Stock options, 401(k) matching)
- Our Values: list (Relentless by Design, Owners not Renters, Trust at the Core)
- EEO boilerplate (to remove)
- CCPA notice (maybe remove as legal)
We need to decide which sections to output.
We have headings: About the role (we have that). Responsibilities: we have "What you'll do:" and also "How you'll make an impact:" maybe part of responsibilities or impact. Could combine into Responsibilities section.
Requirements: we have "What we're looking for:" and then "Requirements:" list. Could combine into Requirements section.
Benefits: we have "Benefits and Perks:" with specific items. So we should output Benefits section.
Schedule: not mentioned, so omit.
Pay: not mentioned (no salary), so omit.
Skills: not explicit separate; could be part of Requirements but we can omit Skills heading if not specific.
Qualifications: maybe same as Requirements.
We need to avoid thin sections. So we could have About the role, Responsibilities, Requirements, Benefits, Values? Values maybe not required but could be a section? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Values not in list but could be omitted or maybe treat as part of About the role? Probably better to omit Values as not requested heading. However we must preserve all substantive information; we could include Values as a
under About the role or as a separate section with
Values
but not in the prescribed list. The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "use for section headings (e.g. ...)" implying those are examples; we could still use other headings but better to stick to those. Values could be considered part of About the role or maybe we could omit as not required. However we must preserve all substantive information; if we omit Values, we lose that info. Could incorporate Values into About the role paragraph.
Similarly "What To Expect" could be part of About the role or Responsibilities. We'll incorporate into About the role or maybe a separate section "What to Expect" but not in list; maybe better to incorporate.
Thus final sections: About the role (intro + what you'll do + how you'll make an impact + what to expect), Requirements (what we're looking for + requirements list), Benefits (benefits and perks list). Possibly also include "Our Values" as a paragraph inside About the role.
We need to use - for any list of duties/requirements/benefits. So for responsibilities we need a list. The "What you'll do:" includes multiple items each starting with a verb. We'll turn each into
- . Also "How you'll make an impact:" is a paragraph; we can keep as
. "What To Expect" paragraph also as
.
For requirements: we have "What we're looking for:" bullet list (actually sentences) and then "Requirements:" list. We'll combine into a single list.
For benefits: list items.
We need to preserve all substantive information: ensure we don't lose any detail.
Let's extract the content.
About The Role paragraph:
"Our customers have the best stories in accounting, and we need someone to tell them. We're looking for a Product and Customer Marketing Manager who owns our story end to end: how we launch, how we sell, and how our customers talk about us; from launch messaging to the customer proof that wins deals. Aiwyn is the platform accounting firms run on for payments, practice management, client experience, and tax, and we work with the majority of the Top 500 firms in the country. You'll turn what our customers and product teams know into messaging, launches, and proof that helps sales win and helps firms get more from Aiwyn. You'll partner daily with the growth marketing manager, sales, and product: you find the story and sharpen the message, and they take it to market at scale."
That's the intro.
What you'll do: list items:
- "You'll own product launches, messaging, enablement, and customer marketing across our four products."
- "A week in the life might include:"
then sub-items:
- "Tiering an upcoming release and writing the launch brief that Product, Sales, CS, and Marketing all work from"
- "Interviewing a firm's leadership team about what changed after going live, and pulling out the proof points for a case study"
- "Building a message map for a new feature and testing it with the sales team"
- "Running an enablement session on a launch, then updating the pitch deck and one-pagers"
- "Refreshing competitive battlecards after a deal review"
- "Managing our customer reference program so sales always has the right firm to call"
- "Drafting a launch press release or an award submission"
- "Ghostwriting a LinkedIn post or byline for one of our executives"
- "Bringing what you hear from customers back to Product so it shows up on the roadmap"
- "Writing the internal launch announcement so every team knows what shipped and why it matters"
We need to decide flattening: The "A week in the life might include:" is a heading; we could treat as a
then list. Or we could incorporate as list items directly. Probably better to have a
for that sentence then
for the sub-items.
How you'll make an impact: paragraph:
"You'll own outcomes that show up in the business: win rate, product adoption, and how consistently our message lands in the field. We'll be clear about the goals and just as invested in helping you reach them."
What we're looking for: bullet list (actually sentences):
- "You have 4 plus years of product and customer marketing experience in B2B SaaS, and you've owned launches from brief to enablement to results."
- "You're as comfortable interviewing a managing partner as you are sitting in a product review, and you can take a complex feature and explain, in one sentence, why a busy firm leader should care."
- "Customer marketing is part of who you are. You know how to find a great story, earn a customer's trust to tell it, and turn it into proof sales uses every week."
- "Strong writing is essential. You'll write message maps, launch briefs, enablement content, press releases, and executive posts, and each one needs its own voice."
Then Requirements: list:
- "4 plus years of product and/or customer marketing experience in B2B SaaS"
- "A track record of owning product launches end-to-end, including tiering, messaging, and sales enablement"
- "Customer marketing experience with case studies, references, advocacy, or customer advisory programs"
- "Experience marketing to back-office buyers such as finance, operations, or accounting (accounting or professional services experience is a strong plus)"
- "Writing and storytelling samples you're proud to share"
- "Experience building competitive intelligence and battlecards"
- "Comfort presenting to sales teams and customers"
- "AI tools are part of how you work every day, and you can walk us through your workflow"
- "Experience with HubSpot, Salesforce, and Canva"
- "Startup experience preferred, but not required"
What To Expect paragraph:
"You'll report to our director of marketing and work with Product, Sales, and Customer Success every week. We're a small, high-performing team, and it shows in how we work: the pace is quick, priorities shift as we learn what's working, and everyone contributes beyond their lane. You'll fit right in if you love a good launch day, get a kick out of hearing a customer describe a win in their own words, and want your work to show up in closed deals. We're building something meaningful alongside our customers, and we'd love for you to help shape how the world hears about it."
Benefits and Perks:
Paragraph: "The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience."
Then list:
- "Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls."
- "Remote, work-from-anywhere culture"
- "Flexible PTO"
- "World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support."
- "Stock options - every Full Time Employee has ownership in Aiwyn's future and success."
- "401(k) matching"
Our Values: list:
- "Relentless by Design"
- "Owners not Renters"
- "Trust at the Core"
EEO boilerplate to remove.
CCPA notice to remove.
Now we need to produce HTML.
We'll have:
About the role
Intro paragraph
What you'll do: maybe we keep as
then list.
- ... items
How you'll make an impact: paragraph
What To Expect: paragraph
But we might combine "What you'll do" and "How you'll make an impact" and "What To Expect" under About the role.
Thus:
About the role
Intro paragraph.
What you'll do:
- You'll own product launches, messaging, enablement, and customer marketing across our four products.
- A week in the life might include: ...? Actually we need to separate the "A week in the life might include:" as a sentence then sublist. Could do
A week in the life might include:
then with subitems.
But that would nest lists incorrectly. Better: after the intro,
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. Thus we need to parse the posting and extract sections. The posting includes: - About The Role (intro paragraph) - What you'll do: bullet list (actually sentences with colon) - How you'll make an impact: paragraph - What we're looking for: bullet list (requirements) - Requirements: bullet list (actually a list) - What To Expect: paragraph - Benefits and Perks: paragraph + bullet list (Adventure travel stipend, Remote..., Flexible PTO, World Class health benefits, Stock options, 401(k) matching) - Our Values: list (Relentless by Design, Owners not Renters, Trust at the Core) - EEO boilerplate (to remove) - CCPA notice (maybe remove as legal) We need to decide which sections to output. We have headings: About the role (we have that). Responsibilities: we have "What you'll do:" and also "How you'll make an impact:" maybe part of responsibilities or impact. Could combine into Responsibilities section. Requirements: we have "What we're looking for:" and then "Requirements:" list. Could combine into Requirements section. Benefits: we have "Benefits and Perks:" with specific items. So we should output Benefits section. Schedule: not mentioned, so omit. Pay: not mentioned (no salary), so omit. Skills: not explicit separate; could be part of Requirements but we can omit Skills heading if not specific. Qualifications: maybe same as Requirements. We need to avoid thin sections. So we could have About the role, Responsibilities, Requirements, Benefits, Values? Values maybe not required but could be a section? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Values not in list but could be omitted or maybe treat as part of About the role? Probably better to omit Values as not requested heading. However we must preserve all substantive information; we could include Values as a
under About the role or as a separate section with
Values
but not in the prescribed list. The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "use for section headings (e.g. ...)" implying those are examples; we could still use other headings but better to stick to those. Values could be considered part of About the role or maybe we could omit as not required. However we must preserve all substantive information; if we omit Values, we lose that info. Could incorporate Values into About the role paragraph.
Similarly "What To Expect" could be part of About the role or Responsibilities. We'll incorporate into About the role or maybe a separate section "What to Expect" but not in list; maybe better to incorporate.
Thus final sections: About the role (intro + what you'll do + how you'll make an impact + what to expect), Requirements (what we're looking for + requirements list), Benefits (benefits and perks list). Possibly also include "Our Values" as a paragraph inside About the role.
We need to use - for any list of duties/requirements/benefits. So for responsibilities we need a list. The "What you'll do:" includes multiple items each starting with a verb. We'll turn each into
- . Also "How you'll make an impact:" is a paragraph; we can keep as
. "What To Expect" paragraph also as
.
For requirements: we have "What we're looking for:" bullet list (actually sentences) and then "Requirements:" list. We'll combine into a single list.
For benefits: list items.
We need to preserve all substantive information: ensure we don't lose any detail.
Let's extract the content.
About The Role paragraph:
"Our customers have the best stories in accounting, and we need someone to tell them. We're looking for a Product and Customer Marketing Manager who owns our story end to end: how we launch, how we sell, and how our customers talk about us; from launch messaging to the customer proof that wins deals. Aiwyn is the platform accounting firms run on for payments, practice management, client experience, and tax, and we work with the majority of the Top 500 firms in the country. You'll turn what our customers and product teams know into messaging, launches, and proof that helps sales win and helps firms get more from Aiwyn. You'll partner daily with the growth marketing manager, sales, and product: you find the story and sharpen the message, and they take it to market at scale."
That's the intro.
What you'll do: list items:
- "You'll own product launches, messaging, enablement, and customer marketing across our four products."
- "A week in the life might include:"
then sub-items:
- "Tiering an upcoming release and writing the launch brief that Product, Sales, CS, and Marketing all work from"
- "Interviewing a firm's leadership team about what changed after going live, and pulling out the proof points for a case study"
- "Building a message map for a new feature and testing it with the sales team"
- "Running an enablement session on a launch, then updating the pitch deck and one-pagers"
- "Refreshing competitive battlecards after a deal review"
- "Managing our customer reference program so sales always has the right firm to call"
- "Drafting a launch press release or an award submission"
- "Ghostwriting a LinkedIn post or byline for one of our executives"
- "Bringing what you hear from customers back to Product so it shows up on the roadmap"
- "Writing the internal launch announcement so every team knows what shipped and why it matters"
We need to decide flattening: The "A week in the life might include:" is a heading; we could treat as a
then list. Or we could incorporate as list items directly. Probably better to have a
for that sentence then
for the sub-items.
How you'll make an impact: paragraph:
"You'll own outcomes that show up in the business: win rate, product adoption, and how consistently our message lands in the field. We'll be clear about the goals and just as invested in helping you reach them."
What we're looking for: bullet list (actually sentences):
- "You have 4 plus years of product and customer marketing experience in B2B SaaS, and you've owned launches from brief to enablement to results."
- "You're as comfortable interviewing a managing partner as you are sitting in a product review, and you can take a complex feature and explain, in one sentence, why a busy firm leader should care."
- "Customer marketing is part of who you are. You know how to find a great story, earn a customer's trust to tell it, and turn it into proof sales uses every week."
- "Strong writing is essential. You'll write message maps, launch briefs, enablement content, press releases, and executive posts, and each one needs its own voice."
Then Requirements: list:
- "4 plus years of product and/or customer marketing experience in B2B SaaS"
- "A track record of owning product launches end-to-end, including tiering, messaging, and sales enablement"
- "Customer marketing experience with case studies, references, advocacy, or customer advisory programs"
- "Experience marketing to back-office buyers such as finance, operations, or accounting (accounting or professional services experience is a strong plus)"
- "Writing and storytelling samples you're proud to share"
- "Experience building competitive intelligence and battlecards"
- "Comfort presenting to sales teams and customers"
- "AI tools are part of how you work every day, and you can walk us through your workflow"
- "Experience with HubSpot, Salesforce, and Canva"
- "Startup experience preferred, but not required"
What To Expect paragraph:
"You'll report to our director of marketing and work with Product, Sales, and Customer Success every week. We're a small, high-performing team, and it shows in how we work: the pace is quick, priorities shift as we learn what's working, and everyone contributes beyond their lane. You'll fit right in if you love a good launch day, get a kick out of hearing a customer describe a win in their own words, and want your work to show up in closed deals. We're building something meaningful alongside our customers, and we'd love for you to help shape how the world hears about it."
Benefits and Perks:
Paragraph: "The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience."
Then list:
- "Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls."
- "Remote, work-from-anywhere culture"
- "Flexible PTO"
- "World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support."
- "Stock options - every Full Time Employee has ownership in Aiwyn's future and success."
- "401(k) matching"
Our Values: list:
- "Relentless by Design"
- "Owners not Renters"
- "Trust at the Core"
EEO boilerplate to remove.
CCPA notice to remove.
Now we need to produce HTML.
We'll have:
About the role
Intro paragraph
What you'll do: maybe we keep as
then list.
- ... items
How you'll make an impact: paragraph
What To Expect: paragraph
But we might combine "What you'll do" and "How you'll make an impact" and "What To Expect" under About the role.
Thus:
About the role
Intro paragraph.
What you'll do:
- You'll own product launches, messaging, enablement, and customer marketing across our four products.
- A week in the life might include: ...? Actually we need to separate the "A week in the life might include:" as a sentence then sublist. Could do
A week in the life might include:
then with subitems.
But that would nest lists incorrectly. Better: after the intro,
- for any list of duties/requirements/benefits. So for responsibilities we need a list. The "What you'll do:" includes multiple items each starting with a verb. We'll turn each into
- . Also "How you'll make an impact:" is a paragraph; we can keep as
. "What To Expect" paragraph also as
. For requirements: we have "What we're looking for:" bullet list (actually sentences) and then "Requirements:" list. We'll combine into a single list. For benefits: list items. We need to preserve all substantive information: ensure we don't lose any detail. Let's extract the content. About The Role paragraph: "Our customers have the best stories in accounting, and we need someone to tell them. We're looking for a Product and Customer Marketing Manager who owns our story end to end: how we launch, how we sell, and how our customers talk about us; from launch messaging to the customer proof that wins deals. Aiwyn is the platform accounting firms run on for payments, practice management, client experience, and tax, and we work with the majority of the Top 500 firms in the country. You'll turn what our customers and product teams know into messaging, launches, and proof that helps sales win and helps firms get more from Aiwyn. You'll partner daily with the growth marketing manager, sales, and product: you find the story and sharpen the message, and they take it to market at scale." That's the intro. What you'll do: list items: - "You'll own product launches, messaging, enablement, and customer marketing across our four products." - "A week in the life might include:" then sub-items: - "Tiering an upcoming release and writing the launch brief that Product, Sales, CS, and Marketing all work from" - "Interviewing a firm's leadership team about what changed after going live, and pulling out the proof points for a case study" - "Building a message map for a new feature and testing it with the sales team" - "Running an enablement session on a launch, then updating the pitch deck and one-pagers" - "Refreshing competitive battlecards after a deal review" - "Managing our customer reference program so sales always has the right firm to call" - "Drafting a launch press release or an award submission" - "Ghostwriting a LinkedIn post or byline for one of our executives" - "Bringing what you hear from customers back to Product so it shows up on the roadmap" - "Writing the internal launch announcement so every team knows what shipped and why it matters" We need to decide flattening: The "A week in the life might include:" is a heading; we could treat as a
then list. Or we could incorporate as list items directly. Probably better to have a
for that sentence then
- for the sub-items.
How you'll make an impact: paragraph:
"You'll own outcomes that show up in the business: win rate, product adoption, and how consistently our message lands in the field. We'll be clear about the goals and just as invested in helping you reach them."
What we're looking for: bullet list (actually sentences):
- "You have 4 plus years of product and customer marketing experience in B2B SaaS, and you've owned launches from brief to enablement to results."
- "You're as comfortable interviewing a managing partner as you are sitting in a product review, and you can take a complex feature and explain, in one sentence, why a busy firm leader should care."
- "Customer marketing is part of who you are. You know how to find a great story, earn a customer's trust to tell it, and turn it into proof sales uses every week."
- "Strong writing is essential. You'll write message maps, launch briefs, enablement content, press releases, and executive posts, and each one needs its own voice."
Then Requirements: list:
- "4 plus years of product and/or customer marketing experience in B2B SaaS"
- "A track record of owning product launches end-to-end, including tiering, messaging, and sales enablement"
- "Customer marketing experience with case studies, references, advocacy, or customer advisory programs"
- "Experience marketing to back-office buyers such as finance, operations, or accounting (accounting or professional services experience is a strong plus)"
- "Writing and storytelling samples you're proud to share"
- "Experience building competitive intelligence and battlecards"
- "Comfort presenting to sales teams and customers"
- "AI tools are part of how you work every day, and you can walk us through your workflow"
- "Experience with HubSpot, Salesforce, and Canva"
- "Startup experience preferred, but not required"
What To Expect paragraph:
"You'll report to our director of marketing and work with Product, Sales, and Customer Success every week. We're a small, high-performing team, and it shows in how we work: the pace is quick, priorities shift as we learn what's working, and everyone contributes beyond their lane. You'll fit right in if you love a good launch day, get a kick out of hearing a customer describe a win in their own words, and want your work to show up in closed deals. We're building something meaningful alongside our customers, and we'd love for you to help shape how the world hears about it."
Benefits and Perks:
Paragraph: "The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience."
Then list:
- "Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls."
- "Remote, work-from-anywhere culture"
- "Flexible PTO"
- "World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support."
- "Stock options - every Full Time Employee has ownership in Aiwyn's future and success."
- "401(k) matching"
Our Values: list:
- "Relentless by Design"
- "Owners not Renters"
- "Trust at the Core"
EEO boilerplate to remove.
CCPA notice to remove.
Now we need to produce HTML.
We'll have:
- ... items
- You'll own product launches, messaging, enablement, and customer marketing across our four products.
- A week in the life might include: ...? Actually we need to separate the "A week in the life might include:" as a sentence then sublist. Could do
A week in the life might include:
then- with subitems.
But that would nest lists incorrectly. Better: after the intro,
About the role
Intro paragraph
What you'll do: maybe we keep as
then list.
How you'll make an impact: paragraph
What To Expect: paragraph
But we might combine "What you'll do" and "How you'll make an impact" and "What To Expect" under About the role. Thus:About the role
Intro paragraph.
What you'll do: