Product Marketing Manager

Company Overview

At myKaarma, we’re not just leading the way in fixed ops solutions for the automotive industry—we’re redefining what’s possible for dealership service centers. Headquartered in Long Beach, California, and powered by a global team, our industry-leading SaaS platform combines communication, scheduling, and payment tools in one seamless solution that keeps dealerships and vehicle owners connected. With myKaarma, every service interaction flows effortlessly, bringing good karma to customers and service teams. Rooted in the principles of the Toyota Production System, we operate with precision, efficiency, and a relentless focus on continuous improvement to deliver a better experience for all. We’re looking for innovators, problem-solvers, and tech enthusiasts passionate about building solutions people love to use. If you’re ready to make an impact in an industry ripe for change, join us at myKaarma and help shape the future of automotive service. At myKaarma, exceptional customer interactions are the cornerstone of our success. Our platform is meticulously engineered to communicate with customers at every aspect of the service, repair, and maintenance journey, ensuring positive and memorable experiences.

Role Description

As a Product Marketing Manager at myKaarma, you'll own how new features and products reach the market, from planning through adoption. You'll partner closely with Product as a strategic thinking partner, helping shape how and why features launch and asking the hard questions that set each launch up for success. You'll work alongside Sales, Performance Management, Support, and other customer-facing teams to make sure they're ready on day one, and you'll build the campaigns that drive awareness, adoption, and utilization among the dealerships we serve. myKaarma's service lane platform helps auto dealerships run and grow their fixed operations, so the launches you lead will directly shape how thousands of service teams work every day. This is a high-visibility role on a small, collaborative team, with real ownership and room to grow.

Key Responsibilities

• Strategic partnership: Act as a strategic thinking partner to Product and cross-functional teams, helping shape how and why features go to market, not just when.
• Challenging assumptions: Ask the difficult questions early, pressure-testing customer value, target audience, readiness, and success metrics before launches are locked.
• Go-to-market and launches: Plan and run feature and product launches end to end with Product, including launch tiers, timelines, cross-functional checklists, and readiness reviews.
• Positioning and messaging: Translate product specs and release notes into clear, benefit-driven messaging for dealership users and decision-makers, and keep it consistent across channels.
• Internal team enablement: Create and deliver launch enablement so Sales, Customer Success, and Support can sell, support, and drive adoption confidently.
• Customer awareness: Develop customer-facing launch content such as release announcements, emails, in-app messaging, help content, and webinars.
• Adoption and measurement: Define success metrics for each launch, track post-launch adoption, and recommend course corrections where results fall short.
• Market and customer insight: Gather feedback from customers and internal teams, and turn it into recommendations that influence future product and go-to-market decisions.
• Content and proof: Support case studies, customer stories, and data-backed proof points that show the impact of new features.

Required Skills and Qualifications

• Experience: Approximately 2 years of experience in product marketing, customer marketing, product management, or a related role at a B2B SaaS company, with hands-on involvement in feature or product launches.
• Proficiency in:
  • Constructively challenging ideas and influencing decisions without formal authority
  • Clear, concise writing that turns technical features into plain, compelling language
  • Project management across multiple simultaneous launches and deadlines
  • Cross-functional collaboration and follow-through with Product, Sales, Performance Management, and Support
  • Presenting to internal teams and running training sessions
  • Reading usage dashboards and drawing actionable insights from adoption data
  • Creating polished collateral and presentations
• Strong understanding of:
  • Go-to-market fundamentals, including launch planning, launch tiering, and audience segmentation
  • B2B SaaS business models and customer lifecycle (onboarding, adoption, retention, expansion)
  • How Sales and Customer Success teams use enablement materials in their day-to-day work
  • Product adoption drivers and common tactics for increasing feature usage
  • Buyer persona and value proposition development

Nice to Have Skills & Qualifications

• Experience with in-app messaging or product adoption tools (e.g. Appcues)
• Familiarity with HubSpot or similar marketing automation platforms
• Exposure to automotive retail, dealerships, or fixed operations
• Basic design skills in Canva or Figma

How to Stand Out

We'd love to hear your thinking on scenarios like this: Q: "Product tells you a new feature is shipping in three weeks. Beta feedback has been mixed, and Sales is already promising it to customers. What would you do?" A strong answer might be: "First, I'd sit down with the Product Manager to understand what the beta feedback is actually saying. Is it a usability issue, a gap in the feature, or a mismatch with who we tested it on? That tells me whether we're ready for a full launch or should start with a smaller group of