Product Marketing Manager

About the role

We are looking for a strategic and hands-on Product Marketing Manager with 5–10 years of experience to own platform-level positioning, messaging, and go-to-market strategy for the GENESIS automation platform. This role serves as the commercial and market-facing voice of the platform, translating technical capabilities into compelling business value for target buyers, enabling sales teams, and supporting successful product launches.

Key Responsibilities

• Own and continuously refine product messaging, positioning, and value propositions for the GENESIS platform.
• Translate technical capabilities into customer-centric benefits for target industries, personas, and buying centers.
• Develop message architecture and core platform narratives that can be adapted by solution, industry, and vertical marketing teams.
• Maintain clear competitive differentiation and articulate where the platform wins and why.
• Support go-to-market strategies for platform releases, solutions, modules, and strategic initiatives.
• Define launch objectives, target audiences, positioning, competitive differentiation, and success metrics in partnership with Product Management and Sales.
• Cross-functional launch readiness across Product, Sales, Marketing, Customer-facing teams, and partners.
• Ensure platform messaging remains consistent across launches, geographies, channels, and customer interactions.
• Create sales tools, presentations, battlecards, value frameworks, and training materials to support the sales cycle.
• Partner with sales teams on strategic opportunities and complex enterprise deals to help articulate platform value and differentiation.
• Identify gaps and opportunities in messaging, proof points, and collateral that improve commercial effectiveness.
• Conduct market and competitive research to inform platform strategy, prioritization, and differentiation.
• Gather feedback from customers, partners, and internal teams to sharpen messaging and inform product and go-to-market decisions.
• Support win/loss learning, reference development, and customer outcome capture to strengthen market credibility.
• Act as the bridge between Product, Sales, Marketing, and Industry teams for the GENESIS platform story.
• Provide the baseline platform messaging used by solution, industry, and vertical marketing teams to adapt for specific markets and use cases.
• Partner with marketing teams to ensure campaign and content execution accurately reflect intended positioning without directly owning campaign deployment or marketing operations.
• Track and interpret performance indicators such as pipeline influence, win rates, launch effectiveness, and adoption signals.
• Use market feedback and business performance insights to recommend messaging, positioning, and launch-readiness improvements.

Required Qualifications

• 5–10 years of experience in product marketing, solution marketing, or related B2B software roles, preferably in industrial automation, SCADA, HMI, IIoT, or OT/IT systems.
• Proven experience supporting enterprise software launches, product positioning, and complex sales cycles.
• Strong understanding of industrial platforms, industrial protocols, and operational environments.
• Excellent communication, storytelling, stakeholder management, and analytical skills.
• Ability to collaborate cross-functionally with Product, Sales, Marketing, Customer-facing teams, and partners.
• Bachelor’s degree in Marketing, Engineering, Computer Science, Business, or a related field.
• MBA or advanced degree is a plus.
• Experience with industrial software platforms such as SCADA, HMI, IIoT, or related automation technologies.
• Familiarity with cloud-based software platforms, cybersecurity considerations in industrial environments, and digital transformation trends.
• Comfort interpreting pipeline, win/loss, and adoption data in partnership with Sales and Marketing Operations.

Role Boundaries

Owns platform positioning, messaging, go-to-market strategy, launch readiness, sales enablement, and competitive positioning for GENESIS. Partners with Industry Development on industry application of the platform story, with Vertical Marketing on campaign execution, and with Marketing Operations on systems, automation, and reporting.

About Mitsubishi Electric Iconics Digital Solutions, Inc.

Mitsubishi Electric Iconics Digital Solutions, Inc., headquartered in Foxborough, Massachusetts, is a global leader in industrial automation, smart and sustainable buildings, and digital transformation software. Our innovative HMI, SCADA, and Smart Building solutions help organizations around the world visualize, monitor, and optimize their most critical assets and environments. With a presence in over 100 countries and trusted by more than 70% of Global 500 companies, we’re proud to play a key role in shaping the future of manufacturing, infrastructure, and the built environment sectors.

We are committed to creating an environment where employees can grow, contribute, and thrive—offering opportunities to work on cutting-edge technology, tackle real-world challenges, and help build smarter, more sustainable communities. As a testament to our excellence and strong partnership with Microsoft, Mitsubishi Electric Iconics Digital Solutions has been recognized as a seven-time Microsoft Partner of the Year award winner.

Join us and be part of a global organization where your ideas matter, your growth is supported, and your work helps shape the future.

Benefits

• Hybrid work schedule
• Paid sick leave
• 13 holidays
• 401k match with company contribution and match
• Employee Assistance Program
• Health, dental and vision insurance
• Flexible Spending Account

About Us

Mitsubishi Electric Iconics Digital Solutions, Inc., is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.