Product Marketing Manager
MarqVision · Buffalo-Niagara Falls Area · 2 wk ago
Marketing$158k–$191k/yrFull-time
About the role
As a Product Marketing Manager at MarqVision, you will be responsible for developing and executing marketing strategies to promote the company's brand integrity platform. You will work closely with cross-functional teams to ensure alignment and drive product adoption.Responsibilities
- Develop and execute comprehensive marketing plans to increase brand awareness and drive sales.
- Collaborate with product management, engineering, and sales teams to align marketing efforts with product development goals.
- Manage marketing campaigns and track performance metrics to optimize ROI.
- Identify new market opportunities and develop strategies to capture these markets.
- Work with the sales team to provide targeted messaging and materials to support their efforts.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in product marketing or a related field.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Strong understanding of digital marketing channels and analytics tools.
- Excellent communication and interpersonal skills.
- Experience with managing cross-functional teams.
Qualifications
- Experience with AI and machine learning technologies.
- Understanding of brand protection and brand safety principles.
- Knowledge of e-commerce and social media platforms.
Skills
- Strategic thinking and problem-solving skills.
- Ability to analyze data and make informed decisions.
- Outstanding presentation and public speaking skills.
- Strong organizational and project management skills.
Benefits
- Competitive compensation package including equity opportunities.
- Health benefits and other perks to support employee well-being.
- Flexible work arrangements to accommodate personal and professional needs.