Product Marketing Manager

About the role

This role is responsible for driving the development and execution of product-specific marketing strategy, including positioning, messaging, competitive differentiation, and sales enablement efforts to support Logisnext's dealers, National Accounts, and end-user customers. This role is also responsible for recommending/delivering market segmentation & voice of customer insight for the product development process, creating compelling sales & marketing tools to increase market share, serving as product subject matter experts for various groups, and leading the New Product Introduction process for marketing.

Responsibilities

• Leads & Executes Product Marketing Plans for multiple product families.
• Ability to translate complex technical requirements (including product requirements and financial ROI) into clear, actionable product plans.
• Obtains plan buy-in from manager & stakeholders.
• Supports and provides guidance on execution of deliverables, working with Product Management, Sales, and Marketing Communications.
• Defines and manages product value proposition to support business plans.
• Serves as Product and Application expert for assigned Product Classes.
• Responsible for supporting training to both internal and external sales teams on assigned product lines, as well as addressing/resolving daily dealer product line inquiries that come in through Lift Central, internal sales teams, or directly from dealers (CRM Tickets).
• Responsible for developing and maintaining up-to-date content to support training and sales.
• Primary author/contributor of marketing functional specification for new product design.
• Leads voice of customer efforts for multiple product families using tools like Net Promoter Score to benchmark customer and dealer perceptions of our products, and to make recommendations for Improvements.
• Leads/directs Product Tear-Downs & Product Testing.
• Develops ideas & content for special marketing programs.
• Develops and coordinates project and communication briefs across multiple product classes.
• Works with Marketing Communications team, Product Development & Sales group on the development of all marketing content needed for product brochures, press releases, presentations, videos, campaigns and dealer news announcements; as well as being the trusted product and application expert when needed.
• Oversees multiple content for consistency of message.
• Led or co-led specific departmental projects and tasks as assigned by Manager, including Voice of the Customer Programs, Competitive Analysis, Competitive Testing and Benchmarking, Sales Enablement Tool development.
• Develops all plans with sufficient lead time in advance of product launches, announcements, or initiatives, with strong follow-through on execution.

Qualifications

• Ability to establish and recommend proven Product Marketing strategies to grow revenue.
• 7+ years in a product management, product marketing, or engineering background with prior experience supporting New Product Launches.
• Creative thinker; ability to understand customer needs & translate into action plans.
• Excellent ability to convey technical information to customers.
• Passionate about developing new products and meaningful go-to-market strategies.
• Prior experience developing market analysis, including market research, situation analysis, and market size/impact.
• Experience with developing/executing product launch strategies - customer voice, competitive testing, product position and creation of marketing tools.
• Excellent project management skills with a proven track record of driving accountability and delivering on-time projects.
• Strong collaboration & communication abilities, with proven experience working with Engineering, Execs, and Product Line Management.

What would be nice to have

• Previous experience in the material handling industry, or related field (industrial product development/marketing).
• Bachelor's Degree in Engineering, Marketing, Business, or other related field.
• Prior experience with the Asana Project Management tool, or other similar collaboration and project tracking/planning tools.
• Experience in developing digital sales enablement tools and related platforms.
• Previous experience or knowledge of dealership business model.