Product Marketing Manager

Primary Function

This position is responsible for the implementation and management of projects and programs as defined by, and on behalf of the Sr. Director, North America Marketing. It involves developing and implementing a product marketing business plan that will generate a profitable product line, and working with plant departments—including Engineering, Production Control, Manufacturing, R&D, and Quality—to execute projects and programs.

Duties and Responsibilities

• Ensure continuity and timely completion of projects and programs by monitoring efforts of all involved departments and assisting in coordination when required.
• Monitor plant performance and recommend operational changes needed to achieve required capacity, on‑time delivery, quality, and manufacturing cost targets.
• Act as liaison between Marketing and Plant Sales, Sales Service, authorized representatives, KAVX Direct Sales Personnel, and customers.
• Keep all involved departments apprised of progress through oral and written reporting; deliver presentations to internal and external groups.
• Develop marketing plans and programs to achieve desired sales goals on a profitable basis.
• Establish and maintain an effective system for collecting and disseminating product performance and application information to and from the sales force.
• Determine present and future market potential of assigned products.
• Analyze direct and indirect competition, pricing, policies, and promotions.
• Develop and implement strategies to combat competitive situations and specify required actions.
• Recommend deletion of non‑profitable products and identify new products or potential expansion projects.
• Assist in resolving customer complaints through prompt investigation.

Preferred Qualifications

• Bachelor’s degree, preferably in Engineering or a technical discipline.
• 7+ years of experience in product management or sales administration, preferably in electronic components.
• Strong attention to detail, ability to manage multiple assignments, and skill in accurately receiving, assimilating, and relaying technical information.
• Willingness and ability to travel 10–25%.
• Experience managing P&L responsibilities.