Jobs · Marketing · California

Product Marketing Manager

HARMAN International · Carlsbad, CA · 1 mo ago
HybridMarketing$85k–$124k/yrFull-time
We need to output only HTML fragment, no /, no markdown fences. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse the posting. First, there is an Introduction: "A Career at HARMAN Lifestyle ..." This is prose, not a heading. Should be

. Then "About The Role" heading: we can use

About the role

(case? The rule says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should match exactly those headings? Probably case-insensitive but we can use "About the role". We'll output

About the role

then content. After that, there is "What You Will Do" which is responsibilities. So we can map to Responsibilities section. Then "What You Need To Be Successful" includes minimum experience etc. That's Requirements/Qualifications/Skills. We need to decide how to split. The instruction: Use headings for those categories if content exists. We have content for Requirements (minimum experience), Qualifications (maybe same), Skills (specific abilities). Could combine into one section? But they say prefer a few substantive sections over many thin ones. However we need to include sections only when posting has real specific content for it. We have content for each: Minimum of 5 years experience etc (Requirements). Demonstrated experience developing product positioning... (maybe Qualifications). Strong technical curiosity... (Skills). Bonus points etc (maybe additional Qualifications). Could combine into Requirements and Skills. But we need to follow the headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have Benefits content later. Pay content: "Pay Transparency $ 84,750 - $ 124,300 Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission. Pay is based on a wide range of factors..." That's specific pay range, so we should include Pay section. Schedule: Not explicitly mentioned; there is mention of flexible work schedules supporting work-life integration and global collaboration. That's under Benefits? Actually under "What We Offer": "Flexible work schedules supporting work-life integration and global collaboration." That's schedule info. So we could include Schedule section with that content. Also "Be willing to work from the Owings Mills, MD or Carlsbad, CA office in a hybrid model." and "flexibility in working hours may occasionally be required." That's schedule-related. So we have schedule content. Thus we will include sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. Not include Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. So we need to cut out the "Important Notice: Recruitment Scams", EEO statement, etc. Also remove "About HARMAN: Where Innovation Unleashes Next-Level Technology" maybe? That's generic company description; could be considered boilerplate? It's not explicitly listed as boilerplate but it's generic about company. The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "About HARMAN" section is not explicitly listed, but it's more like company overview; could be considered part of introduction? It might be okay to keep as prose? However it's quite generic and maybe not substantive to the role. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. The "About HARMAN" is generic but still part of posting; it's not boilerplate like EEO. It's describing the company; could be considered substantive? It's not specific to the role. Might be okay to keep as part of introduction? But we already have an introduction paragraph about HARMAN Lifestyle. The "About HARMAN" repeats similar info. Might be considered duplicated lines? It's similar to earlier intro. Might be considered duplicate. Safer to remove it as it's not specific to role and could be considered boilerplate. However instruction only mentions certain boilerplate types; but we can use judgment: remove generic company description that is not specific to role. I'd keep the initial "Introduction: A Career at HARMAN Lifestyle..." as it's specific to the lifestyle division. The later "About HARMAN: Where Innovation Unleashes Next-Level Technology" is more generic corporate overview; could be removed. Also remove "You Belong Here" section? That's about inclusion; could be considered EEO-like? It's about belonging, but not EEO legal statement. Might be considered boilerplate? It's about culture; could be kept as part of Benefits? But it's more about culture. The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. "You Belong Here" is not exactly EEO but similar. Might be considered boilerplate; safer to remove. Also remove "Important Notice: Recruitment Scams" and EEO statement. Now we need to extract content for each section. Let's parse: Introduction: "A Career at HARMAN Lifestyle We’re a global, multidisciplinary team putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you’ll connect consumers with the power of superior sound. Contribute your talents to iconic brands such as JBL, Mark Levinson, Revel, Denon, and Bowers & Wilkins. Unite your passion for audio innovation with high-tech product development. Help create cutting-edge experiences that elevate how people listen, connect, and engage with sound." We'll put that as

. About the role: heading

About the role

then paragraph: "As the Product Marketing Manager – Performance Audio, you will help shape how our audio products are positioned, launched, and sustained in market. Working across our Performance Audio brands, you will partner with Product Strategy, Product Management, Engineering, Brand Marketing, Commercial, and regional teams to translate complex product technology into clear, compelling consumer benefits. As a trusted product expert and evangelist, you will influence the full product lifecycle — from early proposition development through launch, training, market engagement, and post-launch optimization." Responsibilities: heading

Responsibilities

then list of duties from "What You Will Do". We need to convert each bullet into
  • . The bullet points are: - Shape Product Strategy & Positioning: Bring consumer, market, competitive, dealer, and media insights into product development while defining compelling value propositions, benefits, proof points, and differentiation. - Own the Product Narrative: Translate complex technology and performance into clear, credible messaging that communicates what the product is, who it is for, why it matters, and why it wins. - Drive Product Marketing Readiness: Develop messaging frameworks, product presentations, technical narratives, comparison guidance, and other materials supporting successful product introductions. - Serve as a Product Expert: Partner with Product Management, Engineering, R&D, acoustics, and design to build deep product expertise and present products to internal teams, retailers, dealers, distributors, and partners. - Enable Training & Market Engagement: Partner with Training, PR, and Communications to develop product education, masterclasses, technical briefings, demonstrations, and specialist media support. - Support Launch & Commercial Execution: Partner with Brand Marketing and Commercial/GTM teams to provide the product foundation needed for campaigns, launches, dealer sell-in, and sell-through. - Optimize Product Performance: Monitor competitors, category trends, reviews, and market feedback to continuously refine messaging, training, competitive guidance, and future product strategy. We'll output as
    • ... each. Requirements: heading

      Requirements

      then content: "Minimum of 5 years of experience in Product Marketing, Product Management, Technical Marketing, or a related role, ideally within audio, consumer electronics, technology, or another technically complex consumer category." Maybe also include "Be willing to travel up to 30% domestically and internationally." and "Be willing to work from the Owings Mills, MD or Carlsbad, CA office in a hybrid model." and "Due to the nature of our global organization, understand that flexibility in working hours may occasionally be required." and "Successfully complete a background investigation and drug screen as a condition of employment (post-offer)." Those are more eligibility/requirements. Could go under Requirements or maybe separate but we have no separate heading for eligibility. We'll include them in Requirements as part of list. Qualifications: heading

      Qualifications

      then content: "Demonstrated experience developing product positioning, value propositions, messaging, benefit hierarchies, and supporting new product introductions." plus maybe "Bonus Points if You Have Experience within audio, home entertainment, or consumer electronics." and "A strong personal interest in audio, music, home entertainment, or consumer technology." and "Experience with technically sophisticated or enthusiast-driven product categories." and "Experience presenting or demonstrating products to media, retailers, dealers, or other external audiences." and "Experience working within a global organization across multiple markets and time zones." and "Experience using consumer, competitive, and commercial insights to influence future products or features." Skills: heading

      Skills

      then content: "Strong technical curiosity with the ability to understand complex products and translate technology into simple, compelling consumer benefits." "Excellent written, verbal, presentation, and storytelling skills across technical, commercial, and external audiences." "Strong commercial and consumer instincts with an understanding of competitive positioning, market dynamics, and consumer needs." "Proven ability to influence without direct authority and collaborate across Product, Engineering, Marketing, Sales, Commercial, and regional teams." "Strong organizational, analytical, and project management skills with the ability to manage multiple products, launches, and priorities." We could also include some of the bonus points as skills but okay. Benefits: heading

      Benefits

      then content: "Competitive wellness benefits and 401(k) Retirement Savings Plan. An inclusive and diverse environment that supports career growth and development. Flexible work schedules supporting work-life integration and global collaboration. Professional development opportunities through HARMAN University. Tuition reimbursement. Employee discounts on world-class HARMAN products. “Be Brilliant” employee recognition and rewards program." Also later benefits description: "Benefits HARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more." We'll combine. Pay: heading

      Pay

      then content: "Pay Transparency $ 84,750 - $ 124,300 Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission. Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled." Schedule: heading

      Schedule

      then content: "Flexible work schedules supporting work-life integration and global collaboration. Be willing to work from the Owings Mills, MD or Carlsbad, CA office in a hybrid model. Due to the nature of our global organization, understand that flexibility in working hours may occasionally be required." Also maybe mention travel

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