Product Marketing Manager

Responsibilities

• Own product positioning, messaging, and value proposition across GeoEdge's product portfolio
• Lead the go-to-market strategy and execution for new products, features, and major releases
• Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities
• Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
• Partner closely with Product Managers throughout the product lifecycle — from discovery and validation to launch and adoption
• Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
• Support Sales on strategic opportunities, customer presentations, and competitive deals
• Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy

Requirements

• 5+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company
• Proven experience marketing complex technical products — experience with cyber or similar deep-tech products is an advantage
• Experience marketing to US audiences is required
• Exceptional written, verbal, and presentation skills in English
• Proven experience developing product positioning, messaging, and go-to-market strategies for technical products
• Ability to translate complex technical capabilities into clear, compelling customer value
• Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities
• Experience working cross-functionally with Product, Marketing, Sales, and Customer Success
• Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment
• Familiarity with the digital advertising or ad tech ecosystem — an advantage