Product Marketing Manager

About the role

As a Product Marketing Manager at Finch, you’ll join a small, high-impact team that works closely with Product, Sales, and Success. You’ll play a central role in shaping go-to-market strategy, translating product capabilities into compelling narratives, and driving cross-functional alignment for programs across the full customer lifecycle.

You’ll be expected to develop deep product knowledge and customer empathy, communicate confidently—both in writing and in presentations—and thrive in a fast-paced environment.

What You'll Do

• Understand the Finch product suite in-depth to help build content including demos, product feature spotlights, and other assets.
• Own the creation and execution of product launches for new features.
• Research, build, and adapt positioning and messaging for new industries and personas.
• Convert key messages into high fidelity externally-facing content, including thought leadership content, webinars, one-pagers, pitch decks and more for various audiences.
• Support Marketing campaigns with industry, persona, and product-focused content that can be leveraged to generate and nurture leads.
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against competitors and the status quo.
• Partner with Customer to build onboarding resources, expansion campaigns, and co-marketing content that accelerates adoption.
• Occasionally attend tradeshows and other events to gather market insights and connect with customers directly.

What You'll Bring

• 3+ years in product marketing or a related role.
• Experience project managing and coordinating cross-functional initiatives; ensuring team members work collaboratively to fulfill goals and objectives.
• Passion for learning new products and industries—unafraid to dive into the nitty gritty technical details.
• Comfortable coordinating the product release cycle, emphasizing key factors such as documentation and customer communications.
• Great at simplifying complex technical requirements into plain English.
• Experience conducting customer interviews and analyzing sales calls to build empathy and deliver product insights.
• Comfortable collaborating with sales to build one pagers, competitive battlecards, and other resources.
• A willingness to roll up your sleeves, get scrappy, and get it done—we are a startup after all!
• Communication — Convert complex ideas into clear, compelling stories through exceptional written, oral, and visual communication skills.
• Public Speaking — Comfortable with presenting to large groups internally and externally.
• Research — Ability to identify and effectively translate market trends and competitive analysis into meaningful insights for the team.
• Problem Solving — Tactically address problems and cut through ambiguity.
• Cross-Team Collaboration— Manage projects across stakeholders in Sales, Partnerships, Customer Success, and Product