Product Marketing Manager

About the Role

Manages assigned product portfolio and is responsible for product prioritization and rationalization efforts that drive adoption in local markets. Serves as key U.S. liaison to the sales team and customer base for product-related inquiries, recommendations, line extensions, improvements, and other related activities.

Coordinates product information with the product development and technical marketing team in Germany; disseminates information internally and externally as applicable. Develops and implements annual marketing strategy for assigned portfolio, including product launch plans, key messaging with target proof points, pricing strategy, collateral materials development, competitive assessments, and revenue forecasts.

Designs and executes marketing strategies to ensure profitable growth. Works closely with sales organization, distribution channels, customers, and other buying influencers to develop a comprehensive understanding of the industry, competitive landscape, and customer needs.

Responsibilities

• Manages the entire product life cycle, including strategic planning and tactical activities before product release, involvement in post-release challenges in the U.S. market, training requirements for the field sales team, and product obsolescence.
• Provides technical input during the design phase as applicable.
• Identifies and addresses product training needs for sales, customers, and internal departments.
• Handles support issues such as technical support, product-specific contact, and documentation.
• Attends tradeshows to promote products.
• Establishes a Key Opinion Leader (KOL) strategy in association with marketing and sales leadership to support increased adoption of the Erbe product line.
• Assists in building product evaluation protocols for new products and leads the on-site evaluation process, including management of the selection process, tactical protocol deliverables, and summarization of project results.
• Leads cross-functional team meetings to develop and implement companywide go-to-market product strategies; develops and distributes tactical plans for all departments to execute with timelines.
• Designs and produces marketing reports for department and company-wide use, including international subsidiaries and distributors.

Requirements

• Bachelor’s degree in marketing, business, technical marketing, or related field required.
• 5-7 years’ professional experience working in a marketing role; medical device experience, particularly in a sales or marketing leadership role, is a strong plus.
• Demonstrated communications skills, both verbal and written, as well as excellent facilitation skills.
• Strong leadership and interpersonal skills; ability to serve in a liaison role between cross-functional and cross-cultural teams.
• Strong analytical skills and the ability to communicate complex information in a way that provides solutions to problems; critical thinking and sound judgment required.
• Ability to learn and present the technical attributes of the company’s products to the marketplace in a positive, clear, and distinctive manner.
• Highly organized with the ability to meet deadlines.
• German and/or Spanish language skills are a strong plus.
• Excellent computer skills; strong preference for proficiency with Microsoft Office products.
• Ability to handle confidential information in an appropriate and professional manner.

Skills

• Problem Solving/Analysis
• Results Driven
• Detail Orientation
• Business Acumen
• Customer Focus
• Technical Capacity
• Communication Proficiency

Work Environment

This position operates in a professional office environment and routinely uses standard office and computer equipment. The position is also exposed to all manner of products in the company’s portfolio.

Physical Demands

Prolonged periods of sitting at a desk and working at a computer are routinely required. The employee frequently is required to lift and/or carry up to 20 pounds.

Schedule

This is a full-time position. Days and hours of work are typically Monday through Friday with substantial variety in start and finish times. Occasional evening and weekend work may be required as job duties demand.

Travel

This position requires extensive travel, which can be 50%+ at times, including overnight stays and periodic international travel.