Product Marketing Manager

ENVE Composites, based in Ogden, Utah, is a leading manufacturer of premium carbon fiber bicycle components and bikes. Since 2007, we've been driven by innovation, precision, and a passion for creating world-class cycling products. Our team is made up of people who ride, create, challenge convention, and take tremendous pride in the products we bring to market.

About the role

We are hiring two Product Marketing Managers: one dedicated to our Road category and one dedicated to our Mountain Bike category. This role combines product strategy, market insight, storytelling, and commercial execution. You'll own the product marketing strategy for your assigned category and help ensure that ENVE develops the right positioning, tells the right story, reaches the right riders, and successfully brings products to market.

You'll serve as a critical link between Product Management and the marketplace, partnering closely with Engineering, Sports Marketing, Digital Marketing, Creative Services, Sales, Customer Experience, athletes, dealers, distributors, and regional teams throughout the product lifecycle.

Responsibilities

• Develop product marketing and category growth strategies based on rider needs, market trends, competitive intelligence, dealer feedback, athlete input, and business objectives.
• Create compelling product positioning, value propositions, messaging, and competitive differentiation.
• Lead go-to-market planning and cross-functional execution for new product launches from concept through commercialization.
• Translate complex engineering and product features into clear, authentic, rider-relevant stories.
• Develop integrated marketing campaigns across digital, social, PR, events, content, paid media, dealer programs, and other channels.
• Create sales enablement tools, dealer communications, product training, and other resources that help our teams and partners confidently represent ENVE products.
• Work closely with Product Management, Engineering, Sports Marketing, Sales, Creative, Digital, Customer Experience, athletes, dealers, distributors, and regional partners.
• Monitor sales, market, customer, and campaign performance to identify opportunities and continuously improve our approach.
• Support industry events, media activities, athlete activations, dealer meetings, and other opportunities to bring ENVE products and stories to life.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience working for a brand, preferably within the bicycle or outdoor industry.
• Experience leading product launches, developing go-to-market strategies, and creating product positioning and messaging.
• Experience using market research, competitive intelligence, consumer insights, and sales data to develop marketing strategies.
• Strong project-management and cross-functional collaboration skills.
• Demonstrated strategic thinking and business acumen.
• Strong written, verbal, and presentation communication skills.
• Ability to influence and lead cross-functional teams without direct authority.
• Strong analytical and problem-solving skills with the ability to interpret market and business data.
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Passion for cycling and a strong understanding of cycling products, customers, and industry trends.

Preferred Qualifications

• Experience within the cycling, outdoor recreation, sporting goods, or premium consumer-products industry.
• Strong knowledge of the Road or Mountain Bike categories, including products, riders, competitive brands, market dynamics, and emerging trends.
• Experience marketing technically sophisticated, performance-driven products.
• Experience working with athletes, dealers, distributors, media, or other cycling-industry partners.
• Experience with CRM platforms, digital marketing tools, analytics platforms, and marketing automation systems.

What Success Looks Like

• Develop clear, differentiated positioning for products within your assigned category.
• Build deeper understanding of Road and Mountain Bike riders, competitors, market trends, and growth opportunities.
• Create disciplined, effective go-to-market strategies that improve product launch execution.
• Strengthen the connection between Product Management, Engineering, Marketing, Sales, athletes, dealers, and the end rider.
• Translate ENVE's engineering and product advantages into compelling stories that riders understand and value.
• Equip our sales teams, dealers, distributors, and regional partners with the knowledge and tools they need to successfully represent our products.
• Develop integrated campaigns that build awareness, engagement, and demand while remaining authentic to the ENVE brand.
• Use data and market feedback to continuously improve product marketing strategy and execution.
• Contribute to the long-term growth and strength of ENVE's Road and Mountain Bike businesses.

Benefits

• 120 hours of paid time off annually
• 96 hours of paid holidays annually
• Medical (PPO w/FSA or QHDHP w/HSA), prescription, dental, and vision coverage
• Company-paid life insurance, short- and long-term disability
• 401(k) with employer match
• Paid parental leave
• Professional development opportunities
• Employee discounts on ENVE products

Schedule

• Full-time position, Monday–Friday, 8-hours or a 9/80 schedule
• Occasional extended hours, weekends, or alternate shifts may be required
• Regular onsite attendance required

Work Environment

• Work environment includes office and outdoor settings, with occasional time in manufacturing areas
• Must be able to lift 20 lbs. and perform physical tasks such as standing, bending, and reaching