Product Marketing Manager

About the role

The Product Marketing Manager will play a vital part in building the Culver’s brand through menu innovation, LTOs, and core products to drive guest engagement, sales growth, and brand relevance. The role involves working cross-functionally to ensure successful development, launch, and sustainability of new products and processes.

Responsibilities

• Lead go-to-market execution of menu innovation, LTOs, and core products to drive guest engagement, sales growth, and brand relevance.
• Work cross-functionally to ensure new products and processes are successfully developed, launched, and sustained in the market.

Requirements

• 3-5 years related experience, ideally in brand management or product marketing, or equivalent combination of education and experience.
• A Bachelor’s degree in Marketing, Business, or related field, or equivalent combination of education and experience.
• Experience leading cross-functional commercialization and product launch initiatives; foodservice, retail, or consumer brand background preferred.
• Strong collaborative and communication skills; proven success leading and participating in cross-functional teams.
• Demonstrates an analytical aptitude with proven success in analyzing data outcomes to translate outcomes into actionable recommendations.

Qualifications

• Has 3-5 years related experience, ideally in brand management or product marketing, or equivalent combination of education and experience.
• Possesses a Bachelor’s degree in Marketing, Business, or related field, or equivalent combination of education and experience.
• Experience leading cross-functional commercialization and product launch initiatives; foodservice, retail, or consumer brand background preferred.
• Strong collaborative and communication skills; proven success leading and participating in cross-functional teams.
• Demonstrates an analytical aptitude with proven success in analyzing data outcomes to translate outcomes into actionable recommendations.

Skills

• Strong leadership and collaboration skills.
• Excellent communication and interpersonal skills.
• Analytical aptitude with data-driven decision making.
• Experience in cross-functional team environments.
• Ability to manage multiple projects simultaneously.

Benefits

• Starting Pay Range: $75,000-$85,000 per year, commensurate with experience.
• Classification: Exempt/Salary, full-time position.
• Incentive bonus based on business results and individual success.
• Flexible work hours and a hybrid work model.

Pay

• Starting Pay Range: $75,000-$85,000 per year, commensurate with experience.

Schedule

• Full-time position.

Benefits

• Flexible work hours and a hybrid work model.

Location

Join us at our beautiful Support Center in Prairie du Sac, Wisconsin, right on the Wisconsin River, just a short drive from Madison!

Equal Opportunity Employer

Culver Franchising System is an Equal Opportunity Employer, and we use E-Verify to confirm the identity and employment eligibility of all new team members.