Product Marketing Manager

Responsibilities

• Go-to-Market Strategy Lead
  • Positioning, messaging, launch plans, cross-functional timelines, and branded campaigns
  • c.ai+ subscription promo calendar: plan and execute deals, discounts, and trial offers
  • Branded campaigns: build awareness, drive trial, and reinforce Character’s brand
  • Positioning framework: product positioning, competitive messaging, and value propositions
  • Competitive landscape: track competitor positioning, pricing, and marketing
  • Success metrics and repeatable playbooks
• App Store Optimization (ASO)
  • App store listing performance: keyword strategy, metadata optimization, conversion rate optimization, and ranking tracking
  • Creative collaboration: screenshots, preview videos, and descriptions
  • App store promo submissions and execution: feature nominations and promotional placements
  • Custom product page (CPP) strategy and execution: build, test, and iterate
  • ASO localization: localized keywords, metadata, screenshots, and descriptions
  • Ratings & reviews strategy: solicitation and sentiment monitoring
• In-Product Monetization Copy
  • Conversion copy: subscription upsells, paywall modals, upgrade prompts, pricing pages, and free-to-paid nudges
  • Narrative arc of the free-to-paid journey: reinforce value of Character+
  • A/B tests: improve upgrade rates, reduce churn, and optimize conversion
  • Copy system: tested headlines, CTAs, and value prop messaging

Requirements

• 5–8+ years of product marketing experience at a high-growth consumer tech, AI, or subscription-based company
• Proven track record of leading product launches and branded campaigns
• Hands-on copywriter: personal experience writing in-product copy
• Strong ASO experience: keyword strategy, creative testing, and performance tracking
• Exceptional storytelling skills: distill nuance into clear messaging
• Strong analytical chops: A/B testing, funnel metrics, and data refinement
• Deep cross-functional instincts: working with PMs, engineers, designers, and data scientists
• Scrappy and self-directed: thrive in ambiguity and move fast without waiting for permission

Nice to Have

• Early PMM hire and function builder
• Experience marketing to Gen Z or community-driven audiences
• Familiarity with AI/ML products, LLMs, or conversational AI
• Growth marketing, lifecycle marketing, or product-led growth experience
• Subscription or freemium product conversion copywriting experience
• Consumer products background with large, diverse user bases
• International ASO or localization experience