Product Marketing Manager
for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we can choose appropriate headings based on content. The posting includes "About Us", "About You", "Responsibilities", "Requirements", "Why You’ll Love Working Here". Also salary range is given under "Competitive Salary and Annual Bonus". So we can have a Pay section. Benefits: they list many benefits; we can have Benefits section.
We should not repeat job title as heading. No Job ID.
We need to preserve all substantive information, not invent or summarize away detail. Use - for any list of duties/requirements/benefits, and
for prose.
We need to remove boilerplate: cookie/navigation/legal/EEO etc. Not present.
We need to output only HTML fragment.
Let's structure:
About Us
... text ...
About You
... text ...
Responsibilities
- ... each bullet ...
Requirements
- ... each bullet ...
Pay
The salary range for this role is $120,000 – $150,000, with opportunity for long‑term incentives (LTI) such as equity or long‑term incentive plans.
Benefits
- 401(k) Match
- Work‑from‑Home Flexibility (hybrid Chicago or remote)
- Flexible Time Off (Unlimited PTO)
- Parental Leave (fully paid)
- Comprehensive Medical and Dental Benefits
- Brand‑New Pro‑Level Laptop
- Annual Education Budget
We might also include "Opportunity for Long-Term Incentives (LTI)" as part of Pay.
We need to ensure we preserve all substantive info: The "About Us" paragraph includes mission, automation, Bill Only solution, location, hybrid, values, etc. Let's copy that.
"About You" paragraph includes ability to balance strategic thinking, analytical, etc.
Responsibilities list: need to capture each bullet from the responsibilities section.
Let's extract responsibilities bullet points:
- Own the end-to-end demand generation strategy and execution, building and managing integrated campaigns that generate qualified pipeline and create opportunities for the Commercial team.
- Drive pipeline acceleration programs that move opportunities through the funnel faster and improve conversion at each stage.
- Account-Based Marketing: Design and run account-based marketing (ABM) programs against target accounts in partnership with Sales, orchestrating multi-channel plays that engage and convert priority hospitals and health systems.
- Campaign Strategy & Execution: Plan, build, and execute multi-channel campaigns, including webinars, events, email, paid, and content programs that drive measurable awareness and demand.
- Marketing Analytics & Attribution: Own lead management, scoring, routing, and attribution, and maintain a reporting framework that ties campaigns to pipeline, opportunities, and marketing-influenced revenue. Continuously analyze funnel performance, conversion rates, and return on marketing investment to inform where to invest next.
- Marketing Operations: Manage the marketing automation platform and its integration with Salesforce to ensure clean data, reliable lead flow, and accurate reporting across the funnel.
- Sales & Marketing Alignment: Partner closely with Sales on shared pipeline goals, service-level agreements for lead follow-up, and feedback loops that keep targeting, messaging, and handoffs tight. Collaborate with Product and Customer Success to align campaigns with launches, expansion motions, and the realities of customer needs in market.
We need to keep each as - .
Requirements bullet points:
- 5-8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing.
- Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization.
- Strong analytical and reporting skills, with comfort owning metrics such as qualified pipeline generated, opportunities created, conversion rates, campaign performance, and ROMI.
- Hands-on expertise with CRM software and Marketing Automation (Salesforce and Pardot preferred), including lead management and attribution.
- Ability to operate strategically while remaining highly hands-on as an individual contributor.
- Experience in managing 1-3 direct reports is strongly preferred
- Experience in Healthcare strongly preferred: Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations.
- Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint.
- Bachelor's degree in Marketing, Business Administration or relevant field. (MBA preferred).
We need to keep each as
- .
Now "Why You’ll Love Working Here" includes bullet points: Competitive Salary and Annual Bonus – The salary range for this role is $120,000 – $150,000; Opportunity for Long-Term Incentives (LTI) – Be part of our success with equity or long-term incentive plans that grow with the company; 401(k) Match – Invest in your future with our generous matching program to help you build long-term financial security; Work-from-Home Flexibility – Enjoy the freedom to work where you're most productive with a supportive hybrid (Chicago) or remote setup (National); Flexible Time Off (Unlimited PTO) – Recharge and focus on what matters most with unlimited paid time off tailored to your needs; Parental Leave – Take time to bond and care for your growing family with fully paid parental leave options; Comprehensive Medical and Dental Benefits – Prioritize your health and well-being with premium plans for you and your family; Brand-New Pro-Level Laptop – Equipped with top-tier tools and technology to set you up for success from day one; Annual Education Budget – Expand your skills and knowledge with dedicated funding for courses, certifications, and learning resources.
We already extracted Pay and Benefits. For Pay we included salary range and LTI. For Benefits we included the rest.
We need to ensure we don't duplicate content. The Pay section includes salary range and LTI. Benefits section includes 401(k) Match, Work-from-Home Flexibility, Flexible Time Off, Parental Leave, Comprehensive Medical and Dental Benefits, Brand-New Pro-Level Laptop, Annual Education Budget.
Now "About Us" paragraph: Let's copy exactly:
"The Opportunity Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, Casechek automates workflows for vendor supported surgical procedures. Our emergent Bill Only solution provides a comprehensive system of record for Hospitals and Health Systems to manage the complexity of surgical cases with implantable medical devices, expose hidden expenses and surface revenue opportunities. We are seeking a Growth Marketing Manager to own demand generation and drive awareness, pipeline growth, and revenue across our Procurement and Payment Solutions. As a trusted partner of our Sales, Product, and Customer Success teams, this role builds and runs the integrated campaigns, account-based programs, and funnel optimization efforts that turn market interest into qualified pipeline and closed revenue. Ultimately, you will be accountable for the demand engine that fuels Casechek's growth — measured not by activity, but by the pipeline and revenue you generate. Casechek is a highly collaborative environment, but our team is also self-motivated and works independently. We strongly believe that great ideas are not created in isolation! Our team interacts with our healthcare customers to understand their needs and ultimately deliver the best user experience as possible."
But note that the first sentence includes "The Opportunity Casechek is on a mission..." Might be a typo but we keep as is.
"About Us" also includes later paragraph: "Casechek is based out Chicago's Fulton Market, but we're a hybrid, remote and in-person team. We are highly motivated and passionate about solving healthcare's messiest problems with new technologies. We value diversity, curiosity, and a passion for learning. The team has a lot of advanced degrees and even a few professional musicians. Innovating the implant supply chain is a marathon and not a sprint – we support each other in long-term growth and value developing transferrable skills."
We need to include that as part of About Us.
Thus About Us will have two paragraphs? We can combine into one
with line breaks? Better to keep as separate
maybe but rule: use
for prose. Could have multiple
under same heading? Usually you can have multiple
. We'll do that.
Thus:
About Us
The Opportunity Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, Casechek automates workflows for vendor supported surgical procedures. Our emergent Bill Only solution provides a comprehensive system of record for Hospitals and Health Systems to manage the complexity of surgical cases with implantable medical devices, expose hidden expenses and surface revenue opportunities. We are seeking a Growth Marketing Manager to own demand generation and drive awareness, pipeline growth, and revenue across our Procurement and Payment Solutions. As a trusted partner of our Sales, Product, and Customer Success teams, this role builds and runs the integrated campaigns, account-based programs, and funnel optimization efforts that turn market interest into qualified pipeline and closed revenue. Ultimately, you will be accountable for the demand engine that fuels Casechek's growth — measured not by activity, but by the pipeline and revenue you generate. Casechek is a highly collaborative environment, but our team is also self-motivated and works independently. We strongly believe that great ideas are not created in isolation! Our team interacts with our healthcare customers to understand their needs and ultimately deliver the best user experience as possible.
Casechek is based out Chicago's Fulton Market, but we're a hybrid, remote and in-person team. We are highly motivated and passionate about solving healthcare's messiest problems with new technologies. We value diversity, curiosity, and a passion for learning. The team has a lot of advanced degrees and even a few professional musicians. Innovating the implant supply chain is a marathon and not a sprint – we support each other in long-term growth and value developing transferrable skills.
Similarly About You: we need to copy the paragraph:
"Ability to balance strategic thinking with hands-on execution. You build the plan and can run the campaigns. Analytical and outcome-driven; you instinctively tie marketing spend and activity back to pipeline and revenue. Highly motivated and thrives in a fast-paced, start-up environment. Proven ability to partner with Sales, Product, Customer Success, and Leadership to generate and accelerate pipeline. Healthcare industry experience, ideally in Healthcare Technology, Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations. Exceptional interpersonal skills to build strong relationships with customers, colleagues, and other stakeholders. Fluent in the modern demand-gen stack. Including CRM, marketing automation, attribution, and analytics. Need to be comfortable owning the numbers."
We'll put in .
Now Responsibilities
with each bullet.
Requirements with each bullet.
Pay The salary range for this role is $120,000 – $150,000, with opportunity for long‑term incentives (LTI) such as equity or long‑term incentive plans.
Benefits list.
Now ensure we didn't miss any substantive info: The "Why You’ll Love Working Here" also includes "Competitive Salary and Annual Bonus – The salary range for this role is $120,000 – $150,000". We captured that. Also "Opportunity for Long-Term Incentives
for prose. We need to remove boilerplate: cookie/navigation/legal/EEO etc. Not present. We need to output only HTML fragment. Let's structure:
About Us
... text ...
About You
... text ...
Responsibilities
- ... each bullet ...
Requirements
- ... each bullet ...
Pay
The salary range for this role is $120,000 – $150,000, with opportunity for long‑term incentives (LTI) such as equity or long‑term incentive plans.
Benefits
- 401(k) Match
- Work‑from‑Home Flexibility (hybrid Chicago or remote)
- Flexible Time Off (Unlimited PTO)
- Parental Leave (fully paid)
- Comprehensive Medical and Dental Benefits
- Brand‑New Pro‑Level Laptop
- Annual Education Budget
with line breaks? Better to keep as separate
maybe but rule: use
for prose. Could have multiple
under same heading? Usually you can have multiple
. We'll do that. Thus:
About Us
The Opportunity Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, Casechek automates workflows for vendor supported surgical procedures. Our emergent Bill Only solution provides a comprehensive system of record for Hospitals and Health Systems to manage the complexity of surgical cases with implantable medical devices, expose hidden expenses and surface revenue opportunities. We are seeking a Growth Marketing Manager to own demand generation and drive awareness, pipeline growth, and revenue across our Procurement and Payment Solutions. As a trusted partner of our Sales, Product, and Customer Success teams, this role builds and runs the integrated campaigns, account-based programs, and funnel optimization efforts that turn market interest into qualified pipeline and closed revenue. Ultimately, you will be accountable for the demand engine that fuels Casechek's growth — measured not by activity, but by the pipeline and revenue you generate. Casechek is a highly collaborative environment, but our team is also self-motivated and works independently. We strongly believe that great ideas are not created in isolation! Our team interacts with our healthcare customers to understand their needs and ultimately deliver the best user experience as possible.
Casechek is based out Chicago's Fulton Market, but we're a hybrid, remote and in-person team. We are highly motivated and passionate about solving healthcare's messiest problems with new technologies. We value diversity, curiosity, and a passion for learning. The team has a lot of advanced degrees and even a few professional musicians. Innovating the implant supply chain is a marathon and not a sprint – we support each other in long-term growth and value developing transferrable skills.
Similarly About You: we need to copy the paragraph: "Ability to balance strategic thinking with hands-on execution. You build the plan and can run the campaigns. Analytical and outcome-driven; you instinctively tie marketing spend and activity back to pipeline and revenue. Highly motivated and thrives in a fast-paced, start-up environment. Proven ability to partner with Sales, Product, Customer Success, and Leadership to generate and accelerate pipeline. Healthcare industry experience, ideally in Healthcare Technology, Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations. Exceptional interpersonal skills to build strong relationships with customers, colleagues, and other stakeholders. Fluent in the modern demand-gen stack. Including CRM, marketing automation, attribution, and analytics. Need to be comfortable owning the numbers." We'll put in. Now Responsibilities
- with each bullet.
Requirements
- with each bullet.
Pay
The salary range for this role is $120,000 – $150,000, with opportunity for long‑term incentives (LTI) such as equity or long‑term incentive plans.
Benefits- list.
Now ensure we didn't miss any substantive info: The "Why You’ll Love Working Here" also includes "Competitive Salary and Annual Bonus – The salary range for this role is $120,000 – $150,000". We captured that. Also "Opportunity for Long-Term Incentives