Product Marketing Manager

Blockaid is the onchain security platform trusted by Coinbase, MetaMask, Uniswap, Stellar, Kraken, and World App to monitor, detect, and respond to threats across the blockchain ecosystem. Founded by former Israeli cyber intelligence operatives and backed by Sequoia, Cyberstarts, Greylock, Google Ventures, Ribbit, and Variant, we’ve scanned billions of transactions, blocked tens of millions of attacks, and protected over $100 billion in user funds. As DeFi adoption accelerates and major financial institutions expand their blockchain initiatives, we’re building the security infrastructure that makes onchain operations possible at scale.

About the role

Blockaid is looking for a third PMM to join our team and co-own how we position and communicate our security platform to the audiences shaping the future of onchain finance, from DeFi protocols and crypto-native builders to the compliance, risk, and innovation teams inside traditional financial institutions now moving onto the blockchain. In this role, you'll combine your existing fluency with blockchain technology, DeFi protocols, and crypto markets with the evolving regulatory and infrastructure landscape. You’ll build messaging, campaigns and collateral that earns the trust of technical and operational buyers alike. You'll sit at the intersection of product and sales, shaping our ICP narrative and ensuring that every GTM motion reflects a genuine understanding of the threats our customers face and the value we deliver. This position is hybrid out of our NYC office. We are unable to offer sponsorship or relocation for this role.

Responsibilities

• Conduct deep market, customer, and competitive research across crypto-native and TradFi segments, including protocols, L1/L2 ecosystems, exchanges, custodians, and financial institutions building blockchain infrastructure
• Define and own messaging and positioning for Blockaid's platform and products, tailored to distinct ICPs
• Translate market insights and customer learnings into campaigns, content strategies, and product narratives that drive pipeline and expand awareness.
• Develop high-impact sales enable