Product Marketing Manager

Description Who we are… Cell Signaling Technology (CST) is a different kind of life sciences company, one founded, owned, and run by active research scientists, with the highest standards of product and service quality, technological innovation, and scientific rigor for over 20 years. We consistently provide fellow scientists around the globe with best-in-class products and services to fuel their quests for discovery. Helping researchers find new solutions is our main mission every day, but it's not our only mission. We're also dedicated to helping identify solutions to other problems facing our world. We believe that all businesses must be responsible and work in partnership with local communities, while seeking to minimize their environmental impact. That's why we joined 1% for the Planet as its first life science member, and have committed to achieving net-zero emissions by 2029. The role... The Product Marketing Manager will be responsible for our Epigenetics and Developmental Biology portfolios and champion the evolution of our downstream customer communication processes. Reporting to the Associate Director of Product Marketing, you will be instrumental in defining and implementing the global go-to-market strategy, compelling positioning, and resonant messaging that will highlight product differentiation and value to further solidify CST as a leader within Epi/Epi Apps & Dev Bio in the larger context of the Cancer Discovery Research market segment. You will also be called on to ensure that your specific portfolio is included in other relevant disease focus areas (including but not limited to NDG, I/O, Autoimmunity), market segments (Biopharma) and applications (WB, IP, IHC, mIHC, IF, Flow, ELISA & ELISA-like, Spatial Biology and Single-Cell) that align to the defined corporate areas of focus. Your commercial expertise and leadership will ensure the consistent development of impactful messaging/collateral and the creation of effective sales tools & training programs that enhance customer engagement. Your efforts will help optimize our existing portfolio, launch new products and services, and drive market leadership through integrated, sales-aligned marketing campaigns. There will also be a focus on expanding market share, enhancing customer engagement, and positioning our offerings as a market leader. This is an onsite role based in the Danvers, MA office. You'll have the opportunity to... Product Marketing Strategy / Positioning (25%): Create and implement a strategic product marketing plan that highlights product differentiation and value (including pricing and channel strategy) aligned with business objectives, supporting the existing portfolio, product launches, customer acquisition, and revenue growth. Develop compelling product positioning and messaging that differentiates the portfolio and resonates with key audiences across multiple customer segments (Academia, BioPharma, CRO/CDMO) Ensure alignment with brand and corporate strategies across all product marketing efforts. Establish frameworks and metrics to measure the success of product launches, including adoption rates, customer feedback, and sales performance. Campaign Development & Execution (25%): Design and execute integrated marketing campaigns to drive product adoption, protect market share, and expand into new markets. Oversee the creation and ongoing maintenance of compelling product content (including web, collateral, whitepapers, webinars, case studies, blogs) that educates target audiences and supports campaign objectives. Collaborate with MarCom and Channel Owners to ensure campaign tactics leverage multimedia, social media, and digital marketing strategies to enhance portfolio awareness and generate high-quality leads. Collaborate with regional marketing teams to localize campaigns and ensure alignment with market-specific strategies. Integrate customer feedback (VoC) into campaign strategies to enhance relevance and impact. Sales Enablement & Collaboration (20%): Partner with sales teams to develop and deliver training, tools, and resources to effectively communicate product benefits and value propositions that drive customer engagement and conversion. Align marketing initiatives with sales strategies to optimize lead generation, pipeline velocity, and revenue growth. Lead regular training sessions to ensure that sales and customer-facing teams are prepared to represent the product portfolio. Support distributors and e-commerce platforms with targeted resources and programs to drive sales success. Market Analysis & Competitive Intelligence (10%): Conduct ongoing market research to identify industry trends, customer pain points, and competitive offerings. Leverage insights to identify market opportunities and threats, informing pricing strategies, product roadmaps, and differentiation tactics. Develop market segmentation and customer personas based on data-driven insights to guide targeted marketing efforts. Provide actionable recommendations to improve market share and customer satisfaction based on continuous product performance analysis. Portfolio Strategy and Expansion (10%): Partner with R&D and broader Strategic Marketing to develop and execute a comprehensive roadmap to enhance the reagent antibody portfolio through new products, services, diversification, and applications. Build robust business cases for portfolio expansion, including market opportunity assessments and revenue projections. Performance Tracking & Reporting (5%): Work with MarCom and Channel Owners to define KPIs and success metrics to evaluate the effectiveness of product marketing campaigns and initiatives. Use analytics to monitor product performance, market share, and campaign results, reporting insights to senior leadership. Cross-functional Leadership (5%): Collaborate closely with Strategic Marketing, Product Management, MarCom, Sales, and R&D to ensure alignment on product development and marketing initiatives. Partner with regional sales teams to ensure effective product positioning, sales enablement, and the development of relevant sales tools. Engage with Operations, Regulatory, and Customer Support teams to ensure product quality, compliance, and a seamless customer experience. Who you are and what you bring to the team... Masters Degree in related Life Science area (Genetics, Developmental Biology, Cancer Biology etc.) 5+ years of experience in product marketing or related role in the Life Science space Experience managing a reagent product line with demonstrated success Experience working with global sales channels and distributors Ideally, you have... PhD in related Life Science area (Genetics, Developmental Biology, Cancer Biology etc.) Experience with Pragmatic or similar marketing frameworks Excellent communication skills Ability to build strong cross-functional relationships Strong problem-solving skills and willingness to think outside the box Ability to work independently and collaboratively in a dynamic and fast-paced environment Physical Conditions/Physical Requirements... Work environment is typically quiet for independent desk work and virtual meetings. The ability to perform repetitive motions with the wrists, hands, and fingers. The ability to extend hands and arms in any direction to access materials, equipment, or a keyboard. The ability to sit for long periods of time (often more than 70% of the workday). Ability to view and read information from a computer monitor, reports, and documents. This position is based in the Danvers, MA office. Skills Sales, Account management, pharmaceutical industry, biotech, Product marketing, Marketing strategy Top Skills Details Sales,Account management,pharmaceutical industry,biotech Experience Level Expert Level Job Type & Location This is a Permanent position based out of Danvers, MA. Pay And Benefits The pay range for this position is $138000.00 - $189000.00/yr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. CST Benefits can be sent over for review. Workplace Type This is a fully onsite position in Danvers,MA. Application Deadline This position is anticipated to close on Sep 2, 2026. About Aston Carter Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options. San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records. Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.