Product Marketing Manager

Brief Overview

The Company At Arta Finance, we are dedicated to creating a better way to manage financial lives through technology. We apply deep tech to help people achieve their financial goals.

The Role

We are seeking a highly strategic, creative, and data-driven Product Marketing Manager to join our team in the Bay Area. This role involves leading the B2C go-to-market strategy, driving growth, trust, and adoption for Arta's advanced investment platform across US and international markets.

What You Will Do

• B2C Go-to-Market Strategy: Own the end-to-end launch strategy and execution for new financial products, alternative investments, structured products, and AI-driven portfolio tools—across both US and Singapore offerings.
• Product Content & Launch Operations: Own the recurring product content pipeline, including brochures, webinars, product specifications, timelines, and in-app product pages, working with investment, design, and ops teams to publish accurate, compliant product content on tight weekly launch cycles.
• Lifecycle & Campaign Creation: Author and deploy high-impact marketing collateral, launch and redemption emails, in-app positioning, and educational narratives that drive member activation and long-term retention.
• Demand Generation & Events: Plan and execute paid user acquisition, landing pages, and educational webinars featuring Arta's investment leaders to drive qualified top-of-funnel growth.
• Educational & Thought-Leadership Content: Produce white papers, explainers, and evergreen educational content that demystify sophisticated strategies and build the trust flywheel.
• Positioning & Messaging: Demystify complex, high-net-worth financial strategies into elegant, user-focused value propositions that clear regulatory hurdles while building profound user trust.
• Onboarding & Funnel Optimization: Audit and refine onboarding flows, in-product copy, and activation touchpoints; run A/B tests and iterate based on adoption data.
• Cross-Functional Collaboration: Partner closely with Product Management, Compliance, Investment Research, Design, Email Ops, and Client Advisory teams to ensure a unified and compliant product narrative across the entire member journey.
• Market Intelligence: Stay ahead of macroeconomic trends, regulatory changes, and competitive shifts in the wealth management and private market landscapes.

Who You Are

• Experience: 5+ years of product marketing experience, with a proven track record specifically within wealth management, fintech, or alternative investment platforms.
• The B2C-to-B2B Lens: Deep roots in consumer marketing but strategic breadth to see how consumer behaviors and messaging can be systematized to enable B2B partners.
• Wealth & Alts Literacy: Understanding of the nuances of sophisticated financial products and the ability to talk about them legally and compellingly.
• Execution Mindset: Hands-on approach to deadlines and iterative process.
• Operational Rigor: Meticulous with details and comfortable owning recurring publishing workflows.
• Data-Driven Optimizer: Analytical mindset with the ability to look at adoption data and iterate on the activation funnel.
• AI Fluency: Active use of AI tools and excitement to build automated, AI-assisted marketing workflows.
• Regulatory Comfort: Experience working alongside legal and compliance teams to ship creative, impactful marketing within a highly regulated landscape.
• Global Perspective (nice to have): Experience marketing financial products across jurisdictions (US and APAC/Singapore).

What We Offer

• A competitive salary and benefits package, with ample opportunities for growth and advancement.
• A vibrant and dynamic work environment where innovation, collaboration, and continuous learning are highly valued.
• The opportunity to work with a diverse and talented team of industry experts, passionate about shaping the future of finance.
• Robust health insurance offering for you and your family.
• A high deductible health plan available with health savings account contribution.
• 20 weeks of parental leave.
• 17 days PTO annually.

Arta's Compensation Philosophy

We determine your salary based on factors including your interview performance, job-related skills, experience, and relevant education or training. Our offers are based on salary bands that are updated periodically using market benchmarks and consider geographic location as well (for example, higher cost regions like San Francisco or New York).