Product Marketing Manager

We need to output HTML fragment with sections: h3 headings for sections that have real content. Must not repeat job title. Must not include Job ID etc. Must remove boilerplate like EEO, legal, etc. Must preserve all substantive info. Must not create sections for Pay/Schedule/Benefits unless posting actually states them. The posting includes Benefits section (list of benefits). Also includes Target Annual Compensation Range (Pay). So we need Pay section. Schedule? Not mentioned. So no Schedule section. Benefits section present. Also maybe "Who We Are" is a section heading? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content to those headings. The posting includes "Who We Are" (company overview). Could be considered "About the role"? Actually "About the role" is typical. But we have "Who We Are" describing company. Could map to "About the role"? Might be better to use "About the role" heading for role description. However the instruction says use those examples but not limited? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect those exact headings where applicable. So we need sections: About the role (maybe company overview + role summary), Responsibilities, Requirements (or Qualifications), Skills, Benefits, Pay. Also maybe "Nice To Haves" could be under Skills or Requirements? But we should keep substantive info. We'll create sections: About the role (company overview + role summary), Responsibilities, Requirements (must haves), Skills (maybe combine must haves and nice to haves?), Benefits, Pay. We must not create sections with filler. Ensure each heading has substantive content. We need to extract content: Company overview: "Who We Are Arcadia is the AI-powered energy intelligence platform for businesses. We replace fragmented tools and manual workflows with one platform to pay utility bills, buy energy, and advance sustainability — across every location, at enterprise scale. Trusted by Fortune 2000 companies, Arcadia combines unified data, AI-powered analytics, and expert advisory to help enterprise teams save money, mitigate risk, and cut carbon. We Deliver This Through Three Comprehensive Solutions Utility Bill Management: Automating the entire utility bill lifecycle — from data capture and validation to payment processing and auditing.Energy Procurement Advisory: Bringing together comprehensive data, AI-powered analytics, market expertise, and a strong partner network to make sophisticated procurement options accessible to all. .Sustainability Reporting — Verified emissions data with seamless integration into leading sustainability platforms. Tackling the world's most complex energy challenges requires diverse thinking. We're building teams of people from different backgrounds, industries, and disciplines — united by a belief that energy management should be simple, intelligent, and a genuine driver of business value." Then role summary: "What We’re Looking For We are seeking a Product Marketing Manager to support the go-to-market (GTM) lifecycle across Arcadia’s products and solutions. Responsibilities include buyer persona development and customer segmentation, product positioning, packaging & pricing, sales enablement, and competitive/market insights. The role will help bridge commercial, finance, and product management, helping to drive the product roadmap by delivering market insights while also ensuring we are successfully selling our products and expanding into the right markets. Initial Key Focus Areas Will Be To Define buyer personas and customer segmentation to sharpen targeting across marketing and salesDrive go-to-market enablement and positioning refinement of our current product offeringCollect and synthesize market intelligence to inform product roadmaps and GTM strategiesSupport product launches and ensure alignment and enablement across each stage - from conception to GA launch – by connecting external customer needs, competitive differentiation, commercial requirements, technological capabilities, and business goals. The ideal candidate is a self-starter and strong leader who can drive end-to-end initiatives and processes across many teams and functions. This person will need to be adept at stakeholder management, communication, problem solving, and market analysis and combine that with domain expertise and intuition. They should also bring AI fluency and a growth mindset — comfortable experimenting with and adopting AI-powered marketing tools to work smarter and faster. This role will report to the Head of Product Marketing. Additionally, the Product Marketing Manager will collaborate frequently with sales, pre-sales, product managers, customer success teams, and customers. Arcadia is open to fully remote candidates and employees have access to co-working spaces." Then "What You'll Do" list of duties (bullet points). Then "Must Haves" list. Then "Nice To Haves" list. Then Benefits list. Then compensation range. We need to produce HTML with

headings and

• for lists,

  for prose. We must not include boilerplate like EEO, legal, visa sponsorship, automated screening, data privacy, etc. Also remove "Celebrating Diversity and Inclusion" etc. Also remove "Please contact us to request accommodation". Also remove "Target Annual Compensation Range for this role will be $81,000 - $145,125. There will also be a competitive benefits and bonus component to the package. The exact compensation at which this job is filled will be determined by the skills, experience, and location of the qualified candidate. Please note that we are unable to offer visa sponsorship for this position at this time." We need to keep the compensation range (Pay) but remove visa sponsorship line and the rest? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we need to keep the compensation range and mention that there is competitive benefits and bonus component. That's substantive. The visa sponsorship line is also substantive? It's a restriction; maybe we should keep? It's about inability to offer visa sponsorship. That's substantive. However the instruction also says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. Visa sponsorship is not exactly those; it's a job restriction. Might be considered substantive. But we could keep it. However the instruction also says "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it." Visa sponsorship is not metadata; it's a condition. I'd keep it. But we also need to remove "Celebrating Diversity and Inclusion" etc. That's EEO boilerplate. Remove. Also remove "Please contact us to request accommodation by emailing careers@arcadia.com prior to completing your application." That's accommodation request; could be considered EEO? Might be boilerplate. Safer to remove. Also remove "Automated Screening: ..." and "Data Privacy & California Residents:" etc. Now construct HTML. We'll have:

  About the role

  Company overview paragraph(s) + role summary paragraph(s). Could be two paragraphs: first company overview, second role summary. Then

  Responsibilities

  list of duties from "What You'll Do". Those are bullet points. Then

  Requirements

  list of Must Haves. Then

  Skills

  Maybe combine Nice To Haves as skills? Or we could put Nice To Haves under Skills. The instruction says use Skills heading for skills. So we can put Nice To Haves there. Then

  Benefits

  list of benefits. Then

  Pay

  Target Annual Compensation Range for this role will be $81,000 - $145,125. There will also be a competitive benefits and bonus component to the package. The exact compensation at which this job is filled will be determined by the skills, experience, and location of the qualified candidate. Please note that we are unable to offer visa sponsorship for this position at this time.

  We need to ensure we didn't include any filler like "commensurate with experience". Not present. Check for any duplicated lines: we should avoid repeating. Now produce HTML fragment only. Let's craft the content precisely. Company overview paragraph: Combine the "Who We Are" and "We Deliver This Through Three Comprehensive Solutions" etc. We'll produce a concise paragraph preserving all details. Let's write: Arcadia is the AI-powered energy intelligence platform for businesses. We replace fragmented tools and manual workflows with one platform to pay utility bills, buy energy, and advance sustainability — across every location, at enterprise scale. Trusted by Fortune 2000 companies, Arcadia combines unified data, AI-powered analytics, and expert advisory to help enterprise teams save money, mitigate risk, and cut carbon. We deliver this through three comprehensive solutions: Utility Bill Management (automating the entire utility bill lifecycle — from data capture and validation to payment processing and auditing), Energy Procurement Advisory (bringing together comprehensive data, AI-powered analytics, market expertise, and a strong partner network to make sophisticated procurement options accessible to all), and Sustainability Reporting (verified emissions data with seamless integration into leading sustainability platforms). Tackling the world's most complex energy challenges requires diverse thinking. We're building teams of people from different backgrounds, industries, and disciplines — united by a belief that energy management should be simple, intelligent, and a genuine driver of business value. Role summary paragraph: "We are seeking a Product Marketing Manager to support the go-to-market (GTM) lifecycle across Arcadia’s products and solutions. Responsibilities include buyer persona development and customer segmentation, product positioning, packaging & pricing, sales enablement, and competitive/market insights. The role will help bridge commercial, finance, and product management, helping to drive the product roadmap by delivering market insights while also ensuring we are successfully selling our products and expanding into the right markets. Initial key focus areas will be to define buyer personas and customer segmentation to sharpen targeting across marketing and sales, drive go-to-market enablement and positioning refinement of our current product offering, collect and synthesize market intelligence to inform product roadmaps and GTM strategies, and support product launches and ensure alignment and enablement across each stage — from conception to GA launch — by connecting external customer needs, competitive differentiation, commercial requirements, technological capabilities, and business goals. The ideal candidate is a self-starter and strong leader who can drive end-to-end initiatives and processes across many teams and functions. This person will need to be adept at stakeholder management, communication, problem solving, and market analysis and combine that with domain expertise and intuition. They should also bring AI fluency and a growth mindset — comfortable experimenting with and adopting AI-powered marketing tools to work smarter and faster. This role will report to the Head of Product Marketing. Additionally, the Product Marketing Manager will collaborate frequently with sales, pre-sales, product managers, customer success teams, and customers. Arcadia is open to fully remote candidates and employees have access to co-working spaces." Now Responsibilities list from "What You'll Do": - Define and maintain buyer personas and customer segmentation frameworks to guide messaging, targeting, and campaign strategy - Work with our customers, the commercial team, and the product team to develop messaging, positioning, packaging, and GTM strategy for Arcadia’s products - Support product launches, ensuring we are communicating with and enabling GTM at each appropriate stage of the product life cycle - Gather or conduct market and competitive research to understand what customers want and how to position against alternatives - Own product and commercial enablement for our GTM teams, including sales playbooks, battlecards, and training - Partner with marketing and demand generation efforts to help communicate the features and value of our products - Turn learnings from the market, customers, and MVP delivery into clear requirements that inform our product roadmap - You will be hands-on in uncovering insights from analytics, win/loss data, user research, and use cases that come from cross-functional partners in Sales, Engineering, Customer Success, and Operations. - You will balance and champion the needs of the diverse set of users who interact with Arcadia products: enterprise businesses, software companies, technology & integration partners, and internal Arcadia employees. Make each as
  • . Now Must Haves list: - AI fluency and intellectual curiosity — a track record of experimenting