Product Marketing Manager

Key Responsibilities

• Develop and execute comprehensive brand strategies that align with company goals and market opportunities.
• Define and communicate the brand's unique value proposition, messaging, and target audiences.
• Conduct competitive analysis and identify opportunities for differentiation and growth.
• Manage improvements to commercialization efforts for existing products, and optimizing new product launches.
• Lead the planning and execution of integrated marketing campaigns (digital, social, trade shows, PR, and field marketing).
• Partner with creative team to ensure consistent brand voice and visual identity across all materials.
• Manage content development including collateral, product storytelling, packaging, sales training materials, and promotional materials.
• Collaborate with product and R&D teams on new product development and launch strategies.
• Develop go-to-market plans including pricing, positioning, messaging, and launch timelines.
• Monitor and optimize product performance post-launch based on KPIs and market feedback.
• Provide internal and external sales training as needed
• Track brand health metrics including awareness, perception, and market share.
• Manage budgets and evaluate ROI of marketing initiatives.
• Use data-driven insights to refine strategies and drive continuous improvement.
• Partner with sales teams to create impactful sales enablement tools and co-marketing initiatives.
• Work closely with leadership to align brand direction with company objectives.

Qualifications

• MBA with a focus on Marketing, Strategic Marketing, Data Analytics, or similar
• An analytical approach to all decision making.
• A strong understanding of branding principles, consumer behavior, and go-to-market strategy.
• Experience with data management to identify target customers, cross-sell to existing customers, identify powerful KSP's, and guide product development.
• A process for managing cross-functional initiatives from concept to execution.
• Excellent communication and project management skills.
• Presentation acumen - whether in-person or virtually, to audiences including internal sales, external sales, dental professionals, and others.
• Experience using AI tools for writing, data and content analysis, and creative