Product Marketing Manager - AI Powered SSP - Remote USA

Product Marketing Manager - AdTech / SaaS - $120,000 - $140,000 plus bonus - Remote US Overview We're partnering with a fast-growing AdTech company that is helping publishers maximize revenue through smarter, more innovative technology.They are looking for a Product Marketing Manager to build their product marketing function from the ground up. This is a high-impact role where you'll own positioning, buyer personas, competitive intelligence, and sales enablement while working closely with senior leadership to help drive the company's expansion into the enterprise market.The ideal candidate will have a strong background in B2B SaaS or AdTech and be comfortable translating complex technical products into clear, compelling messaging for customers and commercial teams. Responsibilities Build and own the company's product messaging, positioning, value propositions, and competitive differentiationDevelop buyer personas based on customer research, including pain points, buying triggers, and success metricsLead win/loss analysis to identify competitive strengths and opportunitiesDevelop solution-selling frameworks and use-case libraries aligned to buyer needsCreate product documentation including FAQs, objection-handling guides, and competitive battle cardsBuild a product architecture framework that clearly demonstrates how products connect to customer requirementsDevelop and deliver sales enablement programs to ensure commercial teams are equipped with the latest messaging and materialsDefine and track product marketing KPIs including win rates, sales cycle velocity, content usage, and messaging effectivenessWork closely with Product and Engineering teams to translate technical capabilities into clear customer-facing messagingPartner with Marketing leadership across content, events, and broader go-to-market initiatives Ideal Background 5+ years of Product Marketing experience, ideally within an SSP or similar techProven experience building product marketing strategies and messaging frameworks from scratchStrong experience developing buyer personas, sales enablement materials, and competitive intelligenceExcellent written communication skills with the ability to create compelling content across presentations, one-pagers, websites, and sales materialsStrong understanding of the full product marketing lifecycle from positioning through go-to-marketComfortable working independently within a lean, fast-paced environmentStrong stakeholder management skills with the ability to work with senior leadershipExperience working with CRM platforms such as HubSpot or similar Preferred Experience Experience within:AdTech / Programmatic AdvertisingPublisher-side or supply-side technologySSPsHeader BiddingPrebidAd ServersB2B SaaSA background within a start-up or scale-up environment, particularly where you have helped build a product marketing function from the ground up, would be highly desirable. Compensation & Benefits Competitive base salaryAnnual bonus potential100% remote working environment401(k) match with immediate vestingMedical, Dental, and Vision InsuranceUnlimited PTO11 company holidaysChristmas week offOpportunity to join a rapidly growing AdTech technology companyApply NowYou can apply for this role now by sending us your CV or by calling us now! Don't forget to look at vacancies on our website and register as a candidate.Richard Morris Senior Manager Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website. Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law. If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.