Product Marketing Manager - Remote

About the role

For our client, we are seeking a Product Marketing Manager - Remote to join the team of a leader in the Healthcare space. This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a healthcare environment.

Responsibilities

• Drive market awareness and adoption of company's payment and quality methodologies
• Manage new product introduction marketing deliverables through necessary review processes
• Conduct market research to develop a comprehensive marketing plan for products
• Lead strategy and execution for marketing deliverables related to government and payer events
• Oversee execution and reporting of marketing tactics, such as content development
• Develop activation tactics in collaboration with marketing support teams
• Collaborate with business unit managers and sales teams to support growth initiatives

Qualifications

• Bachelor's Degree or higher in a relevant field with ten years of product marketing experience
• Preferred: At least five years of experience in healthcare payment classification, population health, or quality methodologies
• Broad knowledge of healthcare and Healthcare IT industry
• Master's degree in Marketing, Business Administration, or Healthcare Management is a plus
• Strong understanding of the US healthcare regulatory and policy environment

Benefits

• Well-being programs including physical and financial support
• Onboarding experience enhancements with manager and new employee orientation
• Travel expenses for designated onboarding location covered by the company