Product Marketing Manager - Agentic AI for HR

About the role

Eightfold is seeking a Senior Product Marketing Manager to lead the narrative and category definition for agentic AI, a transformative approach to AI that enhances workforce development, deployment, and support.

Responsibilities

• Own the narrative for agentic AI, defining its story and category within the enterprise.
• Create a category-defining story that resonates with both CHROs and CIOs, making agentic workflows intuitive, human-centered, and inspiring.
• Craft messaging that is clear and intuitive, applicable to both technical and non-technical audiences.
• Partner deeply with Product to shape next-generation AI experiences, ensuring that agentic behaviors, reasoning patterns, and autonomous workflows are introduced and explained in a way that feels accessible and trustworthy.
• Architect narrative-led launch strategies that reveal agentic AI capabilities in ways that feel accessible and trustworthy, building assets that explain how the AI behaves conceptually, what actions it can take, when it defers to humans, and how users stay in control.
• Enable Sales, Customer Success, and partner teams to communicate the power, safety, and differentiation of agentic AI across diverse audiences.
• Lead alignment across a fast-moving AI organization, bringing structure, prioritization, and narrative clarity to highly ambiguous environments.
• Advocate for users at every step, blending enterprise rigor with consumer-level product intuition.

Requirements

• 3+ years of product marketing experience in B2B SaaS, AI-native companies, or consumer products with highly technical underpinnings.
• Proven ability to own a product area end-to-end, from narrative development to adoption.
• Ability to explain agentic AI and AI-driven workflows in clear, intuitive language for multiple audiences — technical and non-technical.
• Hands-on fluency with AI tools and agent-like workflows, including using LLMs and experimenting with or building lightweight automations, agents, or AI-driven experiences.
• Exceptional communication and storytelling skills, with a portfolio of crisp, user-centered narratives.
• Experience partnering with product and engineering to influence roadmap direction with structured thinking and customer insight.
• Strong analytical and creative instincts, able to blend qualitative and quantitative signals into coherent recommendations.
• Experience supporting enterprise sales teams, with comfort navigating complex competitive landscapes.

Preferred

• Experience in a multi-product AI platform or environments where user experiences span multiple intelligent systems.
• A background in (or strong affinity for) consumer product thinking — bringing simplicity, polish, and UX clarity to advanced AI capabilities.
• Comfort operating in fast-moving, ambiguous environments, turning unknowns into direction.
• Familiarity with workforce, HR, or productivity applications (helpful but not required).