Product Marketing Manager, AI

About the role

We're looking for a strategic, customer-obsessed Product Marketing Manager to lead the go-to-market strategy for Mapbox's AI innovations and shape how customers discover, understand, and adopt AI-powered experiences. In this role, you'll define the positioning, messaging, and go-to-market strategy for AI-driven products and features. You'll partner closely with Product, Engineering, Sales, and Marketing to bring innovative AI solutions to market, influence product direction through customer and market insights, and drive adoption across a global customer base. Success in this role requires someone who thrives at the intersection of technology, storytelling, and strategy.

Responsibilities

• Own the go-to-market strategy for Mapbox's AI-powered products and capabilities, from positioning and messaging through launch and customer adoption.
• Develop differentiated product positioning, value propositions, and messaging that clearly communicates customer value across technical and business audiences.
• Partner cross-functionally with Product, Engineering, Sales, Marketing, Design, and Support to successfully launch new AI products, features, and capabilities.
• Represent the voice of the customer by conducting customer research, synthesizing market insights, and using those learnings to influence product strategy, messaging, and roadmap decisions.
• Define and measure the success of product launches and go-to-market initiatives by establishing key performance metrics, analyzing adoption and engagement, and continuously optimizing based on data.
• Monitor the competitive AI landscape and translate market insights into differentiated positioning, messaging, and go-to-market strategies that strengthen Mapbox's market position.
• Create sales enablement resources, including presentations, battlecards, competitive intelligence, product guides, and messaging frameworks that equip customer-facing teams to effectively communicate customer value.
• Develop compelling customer-facing content, including blogs, webinars, solution guides, product documentation, thought leadership, and training materials that educate customers and drive product adoption.
• Partner with Marketing to develop campaigns that increase awareness, engagement, and adoption of AI-powered capabilities, continuously testing and refining messaging to improve performance.
• Build deep expertise in AI, location intelligence, and emerging market trends to serve as a trusted advisor across Product, Engineering, Sales, and Marketing.

Requirements

• 8+ years of Product Marketing experience. You have a proven track record of developing go-to-market strategies, launching technical products, and driving customer adoption.
• Experience marketing AI, machine learning, developer platforms, SaaS, or enterprise software is highly preferred.
• Customer obsession. You care deeply about understanding customer problems and use customer insights to influence product positioning, messaging, and go-to-market strategy.
• Strategic storytelling. You excel at translating complex technical concepts into compelling customer value propositions and differentiated messaging that resonates with both technical and business audiences.
• Analytical mindset. You use customer research, product analytics, and business metrics to evaluate product launches, optimize go-to-market strategies, and drive continuous improvement.
• AI and technical curiosity. You enjoy learning emerging AI technologies and can confidently communicate complex technical concepts to developers while making them accessible to business stakeholders.
• Go-to-market leadership. You have experience owning product launches from strategy through execution, partnering cross-functionally to deliver successful customer outcomes.
• Ownership and independent delivery of outcomes. You thrive in ambiguous environments, develop strategic plans with minimal direction, and independently drive initiatives from concept through execution.
• Strong written and verbal communication skills. You communicate complex ideas clearly and concisely through presentations, customer-facing content, sales enablement materials, and executive messaging. You build alignment by providing thoughtful context and rationale to stakeholders.
• High standards for quality. You consistently produce high-quality messaging, positioning, enablement, and customer-facing content while balancing quality with speed in a fast-paced environment.
• Collaborative influence. You build trusted relationships across Product, Engineering, Sales, Marketing, Design, and Support, influencing without direct authority to deliver exceptional customer experiences.
• Growth mindset. You stay ahead of emerging AI technologies, competitive trends, and evolving customer needs while actively sharing knowledge and elevating those around you.

Benefits

• Supportive health care, parental leave, and flexibility for life events.
• Environment of teaching and learning to equip employees with tools for success.
• Commitment to diversity, encouraging applications from all backgrounds, genders, ethnicities, abilities, and sexual orientations.

Pay

Our annual base compensation for this role ranges from $190,825-$258,175 for most US locations and 5% to 10% higher for US locations with a higher cost of labor. Job level and actual compensation will be decided based on factors including individual qualifications, market demands, and specific work location.