Product Marketing Lead (ZAIDYN Patient and Analytics & Insights)
About the role
withparagraphs. - Responsibilities: The "What You'll Do:" section lists bullet points: Positioning & Narrative, Go-to-Market Strategy & Launches, Sales Enablement & Adoption, Storytelling & Evangelism, Customer & Market Intelligence. Each with sub-bullets. We'll need to output
- for each duty. Probably each main bullet as
- with sub-items maybe nested? The instruction: Use
- for any list of duties/requirements/benefits. Could flatten? Probably each bullet as
- and sub-bullets as nested
- . We'll preserve all detail.
- Requirements: The "What you’ll bring:" section includes experience, etc. That's requirements/qualifications. We'll treat as Requirements (or Qualifications). We'll need to decide which heading to use. The instruction says we can use Requirements, Qualifications, Skills. We have content: "8 -11 years in B2B SaaS Product Marketing or life sciences industry. Ideally experience with enterprise platforms, data/AI-driven products and life sciences technology. Proven experience collaborating with Product, Sales, Customer Success and Industry Marketing and Demand generation on launches and growth, with strong stakeholder management. Deep sales enablement expertise, from narrative design to competitive storytelling and commercial acumen. Understanding of AI and agentic AI concepts (predictive analytics, GenAI assistants, etc.) and how to turn them into business value. Excellent communication skills, equally credible in a technical data-architecture conversation and in front of an executive audience. Creative mindset with the ability to bring ideas to life through content, video, and storytelling. Collaborative leader with a bias for action and curiosity."
We could put under Requirements (or Qualifications). We'll choose Requirements.
- Skills: maybe we could extract skills from that list, but it's overlapping. Could also have a Skills section for things like "Creative mindset", "Collaborative leader". But we already have them in Requirements. To avoid duplication, we could put all under Requirements and not create Skills if not distinct. The instruction: Prefer a few substantive sections over many thin ones. So we can combine Requirements and Skills into one Requirements section.
- Benefits: The "Perks & Benefits:" section includes description: "At ZS, your growth matters. We offer a comprehensive total rewards package..." plus bullet about hybrid working model, travel, inclusion, etc. Also "How you’ll grow:" includes bullet points about cross-functional skills development etc. That's also benefits/growth. We'll create Benefits section with those details.
- Pay: Not mentioned. So omit.
- Schedule: Not mentioned (hybrid working model is mentioned under Perks & Benefits). Could treat as Schedule? But it's about hybrid working model. Could be considered Schedule? The instruction: include Pay/Schedule/Benefits sections only if posting actually states them. Hybrid working model is about work arrangement, could be considered Schedule? Might be better to include under Benefits as "Hybrid working model". We'll keep Benefits.
Thus sections: About the role, Responsibilities, Requirements, Benefits.
Now we need to strip boilerplate: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. At end there is "Considering applying? ... ZS is an equal opportunity employer ... Work Authorization: This position is not eligible for visa sponsorship.... To complete your application: An on-line application... NO AGENCY CALLS, PLEASE. Find Out More At: www.zs.com". That's boilerplate; remove.
Also remove "About ZAIDYN ZAIDYN by ZS is a B2B SaaS, agentic AI platform..." That's part of role description? It's about the product; we can keep as part of About the role.
Now craft HTML.
We'll need to ensure proper nesting.
Let's draft:
About the role
ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side‑by‑side with a powerful collective of thinkers and experts shaping life‑changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client‑first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life‑changing impact to ZS.
About ZAIDYN: ZAIDYN by ZS is a B2B SaaS, agentic AI platform for life sciences. A Life Sciences Intelligence Platform (LSIP) trusted by 150+ organizations worldwide to connect commercial, medical, content, and patient data, decisions, and execution. This role sits across two of ZAIDYN’s five product lines: you’ll own Patient Engagement and Patient Analytics & Insights within ZAIDYN Patient, plus Analytics & Insights within ZAIDYN Commercial, the same governed‑data engine, built for two different audiences, unifying patient data on one side and commercial and operational data on the other.
We’re hiring a seasoned Product Marketing Lead to define and scale the story of ZAIDYN Patient and Analytics & Insights, spanning Patient Engagement, Patient Analytics & Insights, and Commercial Analytics & Insights. It’s a rare, cross‑product mandate: Patient Analytics & Insights and Commercial Analytics & Insights run on the same underlying data unification and governance engine, applied to two different audiences, already helping clients cut patient drop‑off by up to 30% on one side, and commercial analytics setup time by 60% on the other. This role owns the narrative for both, plus the patient engagement layer built on top of it, partnering across product, industry marketing, sales, and customer success to shape positioning, launches, and enablement for patient support, patient access, commercial operations, and insights & analytics leaders across pharma, biotech, and medtech. This is a role for a strategic product marketer who can see the shared architecture underneath two different‑looking products and turn that into sharper, more efficient positioning. You’ll combine product depth, creative communication, and commercial acumen to make ZAIDYN the category leader in both patient data analytics and commercial analytics, while building Patient Engagement into the definitive way life sciences teams act on that data.
Now Responsibilities:Responsibilities
- Positioning & Narrative
- Define and refine the ICP, buying committee, and buyer personas, spanning patient support, patient access, and insights & analytics leaders, plus commercial operations and IT leaders.
- Build one shared positioning architecture for ZAIDYN’s data unification and governance and flex it across Patient Analytics & Insights and Commercial Analytics & Insights so proof points and differentiation stay consistent while speaking to each audience’s language and stakes.
- Craft messaging that connects Patient Engagement into the same platform story, so all three solutions read as one coherent narrative rather than three separate pitches.
- Go-to-Market Strategy & Launches
- Develop GTM strategy and tiered launch plans, with clear success measures, across all three solutions.
- Partner with Product Management, Sales, Industry Marketing, Demand Generation and Customer Success to align commercialization strategy and launch readiness across both product lines.
- Sales Enablement & Adoption
- Develop and drive adoption of high‑impact enablement assets: messaging frameworks, case studies, demo flows, and battlecards, etc.
- Lead enablement sessions for AEs and customer success to build field fluency, including when to cross‑sell.
- Build advocacy programs with client case studies and outcome stories from both the patient and commercial side.
- Storytelling & Evangelism
- Represent the products internally and externally, through presentations, webinars, demos, and executive narratives, educating and inspiring audiences.
- Ideate, script, and record engaging product demos and videos that showcase how agentic AI turns fragmented data, patient or commercial, into trusted, governed insight.
- Simplify complex concepts into accessible, memorable stories that inspire belief and adoption.
- Customer & Market Intelligence
- Execute market, buyer, and competitive research across both the patient data and commercial analytics ecosystems to inform GTM priorities.
- Work on win/loss analysis for all three solutions, translating insights into actionable recommendations.
- Stay ahead of developments in patient data platforms, commercial analytics, real‑world data, and agentic AI, shaping ZAIDYN’s differentiation strategy on both fronts.
Requirements
- 8‑11 years in B2B SaaS Product Marketing or life sciences industry.
- Ideally experience with enterprise platforms, data/AI‑driven products and life sciences technology.
- Proven experience collaborating with Product, Sales, Customer Success and Industry Marketing and Demand generation on launches and growth, with strong stakeholder management.
- Deep sales enablement expertise, from narrative design to competitive storytelling and commercial acumen.
- Understanding of AI and agentic AI concepts (predictive analytics, GenAI assistants, etc.) and how to turn them into business value.
- Excellent communication skills, equally credible in a technical data‑architecture conversation and in front of an executive audience.
- Creative mindset with the ability to bring ideas to life through content, video, and storytelling.
- Collaborative leader with a bias for action and curiosity.
Benefits
- At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development.
- Robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture enable you to do meaningful work, expand your capabilities, and thrive as part of a global community.
- Hybrid working model: flexible and connected way of working, combining work from home and on‑site presence at clients/ZS offices for the majority of the week.
- Travel: required for client‑facing ZSers as needed; provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.
- Inclusion and belonging: commitment to building a team that reflects a broad variety of backgrounds, perspectives, and experiences; support networks and resources to cultivate community spaces.
- Growth opportunities: cross‑functional skills development & custom learning pathways, milestone training programs aligned to career progression, internal mobility paths that empower growth via s‑curves, individual contribution and role expansions.
- Positioning & Narrative
- . We'll preserve all detail.
- Requirements: The "What you’ll bring:" section includes experience, etc. That's requirements/qualifications. We'll treat as Requirements (or Qualifications). We'll need to decide which heading to use. The instruction says we can use Requirements, Qualifications, Skills. We have content: "8 -11 years in B2B SaaS Product Marketing or life sciences industry. Ideally experience with enterprise platforms, data/AI-driven products and life sciences technology. Proven experience collaborating with Product, Sales, Customer Success and Industry Marketing and Demand generation on launches and growth, with strong stakeholder management. Deep sales enablement expertise, from narrative design to competitive storytelling and commercial acumen. Understanding of AI and agentic AI concepts (predictive analytics, GenAI assistants, etc.) and how to turn them into business value. Excellent communication skills, equally credible in a technical data-architecture conversation and in front of an executive audience. Creative mindset with the ability to bring ideas to life through content, video, and storytelling. Collaborative leader with a bias for action and curiosity."
We could put under Requirements (or Qualifications). We'll choose Requirements.
- Skills: maybe we could extract skills from that list, but it's overlapping. Could also have a Skills section for things like "Creative mindset", "Collaborative leader". But we already have them in Requirements. To avoid duplication, we could put all under Requirements and not create Skills if not distinct. The instruction: Prefer a few substantive sections over many thin ones. So we can combine Requirements and Skills into one Requirements section.
- Benefits: The "Perks & Benefits:" section includes description: "At ZS, your growth matters. We offer a comprehensive total rewards package..." plus bullet about hybrid working model, travel, inclusion, etc. Also "How you’ll grow:" includes bullet points about cross-functional skills development etc. That's also benefits/growth. We'll create Benefits section with those details.
- Pay: Not mentioned. So omit.
- Schedule: Not mentioned (hybrid working model is mentioned under Perks & Benefits). Could treat as Schedule? But it's about hybrid working model. Could be considered Schedule? The instruction: include Pay/Schedule/Benefits sections only if posting actually states them. Hybrid working model is about work arrangement, could be considered Schedule? Might be better to include under Benefits as "Hybrid working model". We'll keep Benefits.
Thus sections: About the role, Responsibilities, Requirements, Benefits.
Now we need to strip boilerplate: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. At end there is "Considering applying? ... ZS is an equal opportunity employer ... Work Authorization: This position is not eligible for visa sponsorship.... To complete your application: An on-line application... NO AGENCY CALLS, PLEASE. Find Out More At: www.zs.com". That's boilerplate; remove.
Also remove "About ZAIDYN ZAIDYN by ZS is a B2B SaaS, agentic AI platform..." That's part of role description? It's about the product; we can keep as part of About the role.
Now craft HTML.
We'll need to ensure proper nesting.
Let's draft: