Product Marketing (Marketing Lead)

Positioning and Messaging

Pave the way for OneCrew’s market positioning across three segments: scaling paving operations, mid-market commercial paving, and PE-backed roll-ups and enterprises. Own the development and continuous refinement of messaging frameworks, value propositions, and talk tracks that resonate with buyers. Ensure these messages are effectively communicated in deals.

Pipeline and GTM Strategy

• Drive ICP definition and refinement
• Segment prioritization based on revenue efficiency
• Campaign strategy across outbound, inbound, partnerships, and events
• Messaging showing up across every buyer touchpoint

Sales Enablement

• Build assets and systems to help sales win: pitch decks, one-pagers, and battle cards
• Objection handling and competitive positioning
• ROI models and demo narratives
• Email sequences and follow-up frameworks

Partnering with Sales

• Directly partner with Glenn and the AE team
• Sit in on calls to identify and fix deal stalls at the messaging, positioning, or process level

Product Launches and GTM Execution

• Own the full launch motion for new capabilities, from positioning and narrative through sales training, customer and prospect communication, and in-product messaging
• Every meaningful release has a clear strategy, defined owner (you), and measurable outcomes in pipeline, adoption, or revenue

Website and Conversion Surfaces

• Own messaging across the website, landing pages, and campaign flows
• Ensure consistency between what the market sees, what sales says, and what the product delivers

Customer and Market Insight Loops

• Stay close to the market
• Run customer and prospect interviews
• Join sales calls and QBRs
• Analyze win/loss data
• Continuously refine positioning, ICP definition, and buying triggers

Pricing and Packaging Support

• Partner with leadership on pricing strategy, packaging, and monetization opportunities
• Own how changes are communicated and adopted in the market

Competitive Intelligence

• Maintain a sharp view of the market
• Translate insights into battlecards, sales strategies, and product recommendations

Measurement and Growth Accountability

• Instrument and own performance across pipeline creation and quality, win rates by segment, deal velocity, launch impact (adoption and revenue), and messaging and campaign effectiveness
• Kill what isn't working and double down on what is