Product Marketing Lead

Primary Job Function

Develop and execute go-to-market strategies for BDR's products and service offerings
Create product positioning, messaging frameworks, and value propositions that resonate with target audiences
Plan and manage product marketing campaigns across email, digital, social media, paid advertising, and event channels
Cook up and lead all marketing activities related to new product and service launches
Develop and maintain sales enablement materials, including one-sheets, presentations, case studies, FAQs, flyers, and sales decks
Couple with sales, coaching, product, and leadership teams to ensure alignment and successful market adoption
Monitor campaign performance, analyze results, and optimize future marketing efforts based on data-driven insights
Maintain and organize BDR's product marketing content library and resource hub
Turn complex products and services into clear, benefit-focused messaging
Support internal product education and training initiatives for sales and operational teams

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 5 years of marketing experience, including at least 2 years focused on product marketing, content strategy, or go-to-market execution
• Demonstrated success developing product positioning, messaging frameworks, and sales enablement materials across multiple product lines
• Experience planning and executing integrated marketing campaigns
• Familiarity with CRM and marketing automation platforms, preferably HubSpot
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Excellent written and verbal communication skills
• Experience marketing to home service, trades, B2B, or professional services industries is strongly preferred
• Strong analytical mindset with the ability to measure campaign performance and communicate results
• Self-motivated, collaborative, and adaptable in a fast-changing environment

Why Work for Us?

• Named in Seattle Business Magazine's Washington's Best Companies to Work For list in 2022 and 2023
• Average employee tenure is over 7 years; we are a great place to work
• The team is passionate about helping clients succeed
• Caring ownership and management team
• Clear expectations and communication
• Excellent opportunities for career growth and advancement
• Ongoing training and professional development
• Long-standing client relationships and strong industry reputation
• Funny, collaborative, and professional culture
• Growing, profitable company with more than 25 years of success

Pay

Competitive compensation based on experience. In addition to base pay, BDR offers long-term career growth opportunities, professional development, and advancement within a growing organization.

Benefits

• Full benefits package including 401(k) with employer 3% match, medical insurance with minimal employee contribution and HRA, supplemental insurance options, Employee Assistance Program (EAP), employer-paid life insurance and AD&D coverage, PTO accrual, paid holidays, and more.