Product Marketing Lead

About the role

You will be Hilbert's first dedicated marketing hire, working directly with the founding team to define how we show up in the market—across product, brand, and demand. This is a builder's seat: you set the strategy and do the work yourself, then build the team beneath you as Hilbert scales.

Responsibilities

• Set positioning and messaging for Hilbert, and carry it through every new product launch
• Own go-to-market strategy and customer communications for updates
• Own end-to-end product marketing efforts including external communications, messaging, and launch strategy
• Build and run Hilbert's content engine: podcast, thought leadership, case studies, and marketing materials
• Plan and run events that put Hilbert in front of the operators and enterprises who need us most
• Partner directly with the founding team and GTM leaders on go-to-market strategy, pricing, and market research
• Set the brand voice and keep it consistent across every touchpoint
• Develop repeatable marketing systems, content cadence, and measurement as the function scales
• Build and lead a marketing team as Hilbert grows, and shape the function's roadmap from here

Requirements

• 8+ years of experience in product marketing with experience supporting enterprise customers
• You owned marketing broadly: positioning, messaging, pricing, launches
• You can work with a technical, data-heavy product
• You understand product marketing fundamentals and communicate with clarity
• You have experience running product launches and marketing strategies, ideally at a fast-moving product or technology company
• You have a genuine passion for shaping the future of work with AI, a growth mindset, and a scrappy, high-ownership approach to getting things done, where you define your own playbook

Location

San Francisco. Hybrid—in office with the founding team, plus travel for events as needed.

Pay

Competitive base and equity.