Product Marketing Lead

About the Role

At Possible, the Product Marketing Lead plays a pivotal role in researching, scoping, and launching new products, while also driving continuous product adoption and iteration post-launch. This high-execution, high-impact individual contributor (IC) role reports to the Director of Product Marketing and collaborates closely with the CMO, CPO, and CEO on product strategy and positioning. As Possible transitions into a multi-product platform, this role will have a significant impact on product tiering, pricing, packaging, and overall company positioning.

Responsibilities

• Build and scale a competitive intelligence program to monitor consumer trends, competitors, pricing, fees, features, App Store presence, and go-to-market activities.
• Partner with company leadership and cross-functional teams to define product tiering, pricing, packaging, and market positioning for existing and new offerings.
• Influence company-wide product strategy, positioning, and roadmap prioritization by providing market, customer, and competitive insights.
• Define and drive positioning, messaging, and promotional strategy for the Possible platform, individual products, membership tiers, and features based on customer insights and data.
• Own the end-to-end go-to-market strategy for new products and features, from customer insights and positioning to launch planning and execution.
• Collaborate with User Research to drive research objectives and inform product decisions.
• Use customer insights and quantitative performance data to improve product adoption, retention, and ongoing messaging.

Requirements

• 8+ years of relevant professional experience, with at least 6 years dedicated to Product Marketing.
• Proven track record in customer research, competitive intelligence, and end-to-end GTM strategy.
• B2C App and/or subscription-business experience (fintech preferred; gaming, health and wellness, or ecommerce also considered).
• Strong messaging and positioning skills, with experience developing narratives, testing them with customers, and translating results into in-market assets.
• Deep experience with product adoption analysis and turning insights into strategy and engagement opportunities.
• Proficiency with data, analytics, and customer research tools (e.g., Sigma, Amplitude, Databricks, Fullstory).
• Ability to gather and synthesize audience insights from qualitative and quantitative research.
• Track record of partnering with PMs and engineering managers to translate technical terms into clear customer-facing benefits.
• Demonstrated ability to work cross-functionally and drive alignment across Product, Marketing, and Operations.

Qualifications

• B2C consumer fintech app experience, particularly in lending/credit or EWA (earned wage access), is a plus.
• Past experience as a strategy consultant, Product Manager, or Brand Manager, or comparable experience with high work quality standards.
• Comfort with data and ability to read/adapt SQL queries is advantageous.
• Payments experience is a plus.
• Experience managing, coaching, or mentoring junior team members is beneficial.
• No specific degree required; demonstrated capability and outcomes are prioritized.

Benefits

• Hybrid work model: 3 days in-office (Monday, Tuesday, Thursday) in downtown Seattle.
• Compensation range: $188,000 to $210,000.
• Significant stock options, full benefits, bonus plan, and commuter benefits.
• Desirable office with free drink and food options.

This role is an opportunity to join a mission-driven company dedicated to financial fairness and community empowerment, backed by leading venture investors and a committed team.